About Nicole
Growth is not a marketing problem. It is a structural one.
I work with CEOs and leadership teams of B2B technology companies when growth becomes harder than it should be. In most cases, the issue is not effort, talent, or ideas. It is the absence of a coherent system.
Marketing, Sales, Positioning, and Organization evolve in isolation. The result is friction, misalignment, and growth that does not scale.
I help companies design their growth architecture: the system that defines how growth actually works.
My focus:
• Define the logic of growth
• Align the commercial system end to end
• Remove structural constraints
• Enable clear decisions at leadership level
Typical situations:
• Growth stalls despite high activity
• Functions are misaligned
• A new phase requires a different growth model
• Leadership lacks a shared view on how growth works
The goal is simple:
Make growth work as a system.
German
Native or bilingual
English
Fluent
Can work on-site
Nürnberg (up to 50km), München (up to 10km), Berlin (up to 10km)
Experience
- Nicole DonhauserFounder | Strategic Advisor – Growth ArchitecturesJanuary 2026 - Today (6 months)My focus is the design of growth architectures that align marketing, sales, and revenue operations to enable scalable and sustainable growth.
- ElektrobitGlobal Head of Corporate StrategySOFTWARE PUBLISHINGMarch 2024 - May 2025 (1 year and 2 months)Oversaw corporate strategy, global business development, strategic partnerships, M&A and business improvement, and innovation management. Supervised a team of 15 Business Strategy Managers up to Senior Director Level
- ElektrobitChief Marketing Officer & Member of the BoardSOFTWARE PUBLISHINGMay 2021 - March 2024 (2 years and 10 months)Led the global marketing workforce (up to 40 experts, located across 10 countries). Built global demand generation campaigns that increased pipeline. Established Sales Enablement function and introduced comprehensive learning journeys for all global Sales Teams. Significantly improved team efficiency with digitization and introduction of relevant tooling. Revised brand story and corporate identity, delivered purposeful vision statement for the company and drove Thought Leadership campaign that led to several public awards for the company and extended visibility in leading business media (e.g. WirtschaftsWoche, Handelsblatt, manager Magazin, Forbes). Public speaking engagements and representing the company externally.
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Education
- Bachelor Professional, MarketingBayerische Akademie für Werbung und Marketing2004Bachelor Professional, Marketing