Nelly Oberherr

• ● Providing operational and strategic guidance to early-stage startup on structuring processes, prioritization, and building KPI systems

• ● IMPACT: Transformation of an idea phase into a viable business case, incl. MVP roadmap

• ● Development and management of the international B2C distribution strategy ○ Analysis of global markets to identify attractive target markets ○ Alignment of market potential with internal assets ○ Derivation of a clear market entry strategy ○ Operational management of initiatives via cross-functional teams

• ● Implementation of central KPI and tracking systems

• ● Advising management and stakeholders based on business cases

• ● IMPACT: Developed the first structured international B2C distribution strategy and implemented it across ~ 15 global initiatives; replaced ad hoc growth with clear prioritization and decision-making logic

• ● Corporate management in the strategic mandate of ZDF Studios GmbH

• ● Overall responsibility for operations, finance, strategy and growth

• ● Implemented KPI-based reporting and controlling structures

• ● Led and developed a cross-functional team

• ● Operationally managed distribution-, data- and platform initiatives

• ● Led the post-merger integration with a sister company

• ● IMPACT: Operational turnaround (~€1.5–2 million in revenue) — EBITDA improved from -€230,000 to +€167,000 (+€400,000 swing); simultaneously, revenue grew by 50% and costs were reduced by ~33%