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Malt Strategy
Nelli H.NH

Nelli H.

Programmatic Advertising & Paid Social Specialist

€600/day
Berlin, DE
8-15 years
Programmatic Advertising
Paid Social Media Advertising
Sales
Account Management
Leadership

Average response time: 1 hour

About Nelli

  • Digital Marketing leader with 15 years of experience
  • I specialise in programmatic advertising, having worked at vendors, agencies, and advertisers
  • 2 years of experience in paid social advertising, with campaigns for healthcare and chemical industry
  • 2 years of leadership experience, including hiring, coaching, mentoring, and promoting team members
  • 2 years of experience in sales & new business acquisition, 2 years of experience in agency pitches
Digital Business Models
E-commerce
Chemicals
Fashion and Cosmetics
Automotive OEM

  • German

    Native or bilingual

  • English

    Conversational

  • Russian

    Conversational

Can work on-site
Berlin (up to 50km)

Experience

  • fischerAppelt, performance
    Head of Digital Media & Paid Social
    DIGITAL AND IT
    March 2024 - October 2025 (1 year and 7 months)
    Berlin, Germany
    Responsible for strategic planning as well as operational management and optimisation of digital (display & video advertising, paid social media) and ATL advertising channels (OOH, print, and radio).
    Technical and disciplinary leadership of operational staff - hiring, training and professional guidance (5 team members).
    New client acquisition - designing the concept, developing the presentation and conducting pitches for prospective clients.
    Paid Social Media Advertising Leadership Marketing and Communications Planning Meta Business Manager Spotify Ads
  • Artefact
    Senior Specialist Programmatic & Display
    DIGITAL AND IT
    August 2023 - February 2024 (6 months)
    Berlin, Germany
    Advising companies across different verticals on their media strategy (display, programmatic, print, radio, OOH, DOOH). Implementation and management of programmatic media campaigns (DV360, Adform, Google Ads) with an investment of up to 100k €/month.
    Verticals - Healthcare, gambling, trade fair operations
    Programmatic Advertising adform Marketing and Communications Planning
  • Haba Family Group
    Programmatic Display Manager
    E-COMMERCE
    September 2021 - July 2023 (1 year and 10 months)
    Berlin, Germany
    Operational - implementation and management of programmatic display and video campaigns with both brand and performance focus for Haba brands (using DV360, Google Campaign Manager, Google Ads), with a budget of up to 100k €/month.
    Strategic - DSP comparison and trials, direct negotiations with publishers, SSPs, and analytics companies.
    Managerial - trained apprentices on ad server management & programmatic tactics.
    DV360 Programmatic Advertising Marketing and Communications Planning
Check out Nelli's experience

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Education

  • Master's Degree in Political Science & Slavic Philology
    Johannes Gutenberg University
    2009
    International Relations & Slavic Philology

Certifications

Nelli's certifications are only visible to Malt Community members

Skill set

Meta Business Manager
TikTok Ads
Spotify Ads
DV360
adform
YouTube Ads
LinkedIn Marketing
Outbrain
Digital Marketing
Marketing and Communications Planning
A/B Testing

Categories