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Malt Strategy
Natalia M.NM

Natalia M.

B2B Lead Generation & Paid Media | DACH

€550/day
Berlin, DE
3-7 years
Google AdWords
Lead generation
Sales funnel
Google Tag Manager
Growth hacking

Average response time: 1 hour

About Natalia

I help B2B companies - SaaS, tech, and industrial - turn scattered ad spend into measurable lead generation. Most businesses I work with have the same problem: Ads running, GA4 installed, but no clear picture of what's actually driving pipeline. I fix that.

What I deliver in a typical engagement:
→ Google Ads audit + restructure (campaign architecture, bidding logic, keyword strategy)
→ GA4 / GTM tracking setup with proper attribution - so you know which channel closes
→ Lead gen strategy aligned to your ICP, not just traffic targets
→ HubSpot or CRM integration so leads don't fall through the cracks
Selected results: +55% YoY revenue growth in the German Amazon market (€2M total) · LinkedIn channel built to 10,000+ followers in 12 months · +60% LinkedIn reach in 6 months for B2B industrial IoT startup

Based in Berlin. Available for project work in DACH and remote.

  • Spanish

    Fluent

  • English

    Native or bilingual

  • Ukrainian

    Native or bilingual

  • German

    Fluent

  • Polish

    Conversational

Can work on-site
Berlin (up to 50km)

Experience

  • Tremau — Trust & Safety/ Compliance Tech
    Marketing Manager
    TECH
    December 2025 - May 2026 (5 months)
    Berlin, Germany
    → Built full Google Ads campaign architecture from zero - keyword strategy, structure, bidding logic - for a niche B2B compliance SaaS product across EU, UK, US
    → Implemented GA4 + GTM tracking infrastructure including UTM logic, event mapping, and L1–L4 attribution classification
    → Managed LinkedIn Ads targeting for low-volume, high-value B2B audiences across three markets - optimised for reach, frequency, and cost-per-click
    LinkedIn Marketing Google Tag Manager Google Analytics Advertising Google AdWords
  • mecorad GmbH — Industrial IoT/ Industry 4.0
    Marketing Manager
    SOFTWARE PUBLISHING
    March 2024 - August 2024 (5 months)
    Cologne, NW, Germany
    → Grew LinkedIn reach +60% in 6 months for an industrial B2B brand - through audience targeting and consistent content execution
    → Set up HubSpot for campaign tracking and lead nurturing; created content in text, video, and graphics for Industry 4.0 decision-makers
    → +35% engagement uplift through targeted B2B content strategy
    LinkedIn Marketing Google Analytics Sales funnel Social media Adobe InDesign
  • NM Insight
    Freelance Digital Strategy Consultant
    CONSULTING AND AUDITS
    September 2022 - Today (3 years and 9 months)
    Berlin, Germany
    Delivered performance marketing and funnel optimisation strategies for B2B and e-commerce clients across DE, PL, and EU - improving acquisition efficiency and conversion outcomes Conducted GA4 and GTM tracking audits - identifying tracking gaps and conversion inefficiencies; designed corrective strategies and implemented attribution improvements Managed campaign execution across Google Ads, LinkedIn, and marketplace advertising with strategic recommendations grounded in performance data
    Sales funnel E-commerce Google AdWords LinkedIn Marketing Customer Relationship Management (CRM)
Check out Natalia's experience

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Education

  • Agile PM Professional Certificate
    Atlassian
    2025
    Agile PM Professional Certificate
  • M.A. Journalism
    National University "Kyiv-Mohyla Academy"
    M.A. Journalism
Check out Natalia's education

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