Natalia Anastasova

Digital real estate marketplace combining local brokers with digital buying and selling tools

Owned product improvements across the buyer journey focusing on conversion, operational efficiency and faster listing workflows. Defined and tracked 15+ product KPIs using Tableau and Google Analytics, supporting prioritization decisions and increasing feature adoption by 18%. Proposed and drove early AI-assisted workflow initiatives, such as automating documentation, communication, and listing operations, cutting publishing time and operational costs by 10–30%. Led buyer and broker discovery (shadowing, interviews) to identify friction points and shape the product roadmap. Supported rollout of AI-powered customer support experiences for property inquiries and appointment booking.

Healthtech platform supporting independent doctors with clinic operations, patient engagement, and digital booking experiences.

Led product direction for patient booking and engagement across 35+ doctors and clinics, running bi-weekly patient and stakeholder interviews to guide the roadmap. Digitized patient admission workflows, reducing wait times by up to 50% and lowering call-center workload by 34%. Managed integration with third-party EHR systems (DocCirrus), reducing manual data entry and improving patient data accuracy by 20%. Worked directly with founders, clinicians, and engineering teams to balance operational constraints, patient needs, and business goals.

A digital mental health platform providing employees with on-demand access to therapy and evidence-based mental wellbeing tools. Led cross-functional web and mobile product squads delivering mental health products for 120+ enterprise clients. Owned activation and retention initiatives across onboarding, therapy booking, and mobile experiences. Conducted bi-weekly user interviews and facilitated discovery workshops to validate product opportunities and prioritization decisions. Launched telehealth and therapy features that expanded platform usage and grew active user engagement.