About Nadine
I build brand authority at structural level.
With over 20 years of experience across luxury retail, beauty, fashion, medical aesthetics, and digital ventures, my work integrates strategic positioning, marketing architecture, and digital infrastructure into one cohesive system.
My background spans:
– Luxury department store Quartier 206
– L’Oréal Luxe & the European introduction of Kiehl’s
– Zalando campaigns marketing
– Executive leadership roles in brand and digital strategy
– COO, Brand & Marketing Lead at Cosmiq Universe (virtual influencers & transmedia)
– Director-level responsibility in sales, marketing, and product development
I have operated at C-level and senior strategic positions, directly responsible for:
• Brand positioning
• Revenue alignment
• Marketing investment
• Operational structure
• Product-market clarity
• Digital performance
For the past 15+ years, I have worked independently as a strategic consultant and brand architect, advising founders, doctors, med-tech ventures, luxury brands, and growth-driven businesses.
Ich stärke Markenautorität auf struktureller Ebene.
Mit über 20 Jahren Erfahrung in den Bereichen Luxuseinzelhandel, Kosmetik, Mode, ästhetische Medizin und digitale Projekte verbinde ich strategische Positionierung, Marketingarchitektur und digitale Infrastruktur zu einem stimmigen Gesamtsystem.
Mein beruflicher Werdegang:
– Luxuskaufhaus Quartier 206
– L’Oréal Luxe & die europäische Einführung von Kiehl’s
– Kampagnenmarketing für Zalando
– Führungspositionen in Marken- und Digitalstrategie
– COO, Marken- und Marketingleitung bei Cosmiq Universe (Virtuelle Influencer & Transmedia)
– Verantwortung auf Direktorenebene in Vertrieb, Marketing und Produktentwicklung
Ich habe in leitenden strategischen Positionen auf C-Level-Ebene gearbeitet und war direkt verantwortlich für:
• Markenpositionierung
• Umsatzausrichtung
• Marketinginvestitionen
• Betriebsstruktur
• Produkt-Markt-Analyse
• Digitale Performance
English
Fluent
German
Native or bilingual
French
Basic
Remote only
Primarily works remotely
Experience
- Aesthetic Plastic SurgeryDigital Strategy Consultant (Freelance)August 2024 - Today (1 year and 11 months)Berlin, GermanyFreelance consultant supporting the social media strategy for an aesthetic plastic surgery practice in Berlin. Responsible for strategic content development, platform positioning, and visibility optimization within the medical aesthetics sector. Contributing to digital authority building and structured online presence.
- Caarisma Consumer (AI Beauty-Tech)Strategic Brand & Product Marketing Lead (Consulting Mandate)December 2023 - Today (2 years and 7 months)• • Brand architecture for AI-powered aesthetic technology• • Product-market positioning• • B2C & B2B narrative development• • Digital authority infrastructure & launch strategy App Marketing
- PMC Private Medical CenterStrategic Brand & Marketing Architect (Consulting Mandate)May 2023 - Today (3 years and 2 months)• • Strategic brand positioning for a premium private medical practice• • Marketing architecture and digital authority development• • Website structure, SEO framework & conversion alignment• • Revenue-oriented communication systems• • Performance marketing advisory
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