Mirage Frida

Conducted thorough analysis to identify key performance indicators (KPIs) and benchmarking metrics. Collaborated with stakeholders to conceptualize and implement innovative measurement solutions tailored to specific marketing objectives. Led a cross-functional team to design and deploy automated reporting systems. Utilized advanced scripting languages such as Python and Google Apps Script to streamline data extraction, transformation, and loading processes. Ensured data integrity and consistencythrough rigorous quality assurance protocols. Engaged closely with Marketing & Trading teams to understand their business objectives and challenges. Provided comprehensive analyses and actionable insights to inform strategic decision-making. Developed investment proposals aligned with organizational goals, validating their impact through rigorous data analysis. Demonstrated mastery of SQL, Python, and other analytical tools to automate tasks and solve complex problems. Applied expertise in marketing attribution and trackingschemas to extract meaningful insights from diverse data sources. Developed visually compelling dashboards using industry-leading visualization tools to communicate findings effectively. Implemented dbt (data build tool) for efficient modeling and transformation of data, ensuring accuracy and consistency in reporting processes. Owned and developed automated reporting on Datorama for user segmentation programs, integrating MicrosoftAzure Data Lake and Sales Force automation, resulting in a significant reduction of 30 hours of manual work per week. Implemented basic ETL processes through Datorama, focusing on customer retention models and integrating customer information from GoogleAnalytics and Sales Force data extensions.

Led a cross-functional team in the successful development and implementation of a customer loyalty program, resulting in a significant 25% increase in customer retention and a notable 20% boost in average transaction value. Optimized digital marketing campaigns through rigorous A/B testing and personalized strategies, achieving a remarkable 30% improvement in click-through rates and a substantial 20% increase in conversion rates. Spearheaded a customerfeedback initiative, implementing effective feedback collection methods and analysis processes, resulting in an impressive 40% reduction in customer churn and a noteworthy 25% increase in customer satisfaction scores within a short span of six months. Conducted user research and usability testing, gathering valuable insights that informed the design and development of user-centered solutions. Maintained consistency in design principles and brand guidelines, ensuring a cohesive and visually appealing user interface across all digital platforms. Communicated complex UX concepts and design decisions to cross-functional teams and stakeholders in a clear and concise manner, facilitating collaboration and alignment.

BI Analyst and Power BI Developer focused on building dashboards, defining KPI logic, and creating ETL/reporting concepts for Power BI. I turn business requirements into clear, scalable, and decision-ready analytics solutions using data modeling, DAX, SQL, and visualization best practices.