About Michelle
I'm a medical doctor with 10+ years of experience helping healthtech and femtech companies build products that are clinically sound, user-trusted, and actually designed for women.
From advising early-stage startups to scaling women's health communities to 750K+ members, I bring both the medical depth and the product thinking that most teams are missing. My work sits at the intersection of clinical expertise and digital product strategy, whether that's shaping in-app health content, advising on clinical UX, contributing to product roadmaps, or running expert-led sessions that turn complex women's health science into something real users engage with daily.
I've worked with companies including Hyfe AI, Perifit, Femia, Terrapy, and CycleBae, and have authored 50+ pieces of evidence-based health content across global platforms. If you're building in femtech or healthtech and need a medical expert who can think in product or build your content, I'd love to work with you.
English
Native or bilingual
Hindi
Conversational
German
Conversational
Can work on-site
Duisburg (up to 50km), Düsseldorf (up to 50km), Köln (up to 50km), Bonn (up to 10km), Berlin (up to 50km)
Experience
- Self EmployedMedical Advisor: Focus Health & Wellness Content, Community, and Clinical ProductJuly 2022 - Today (4 years)North Rhine-Westphalia, Germany• Delivered medical & clinical insights to global healthtech companies, ensuring product and content strategies aligned with women's health and wellness needs• Authored 50+ pieces of evidence-based health content, translating complex medical knowledge into accessible resources that improved user engagement and product adoption.• Advised on clinical UX enhancements, promoting higher user satisfaction scores (based on client feedback).• Supported clinical product teams in refining women's health journeys, bridging evidence-based medicine with digital design.• Clients: Hyfe, Perifit, Sepalika, Femia, Terrapy, Cyclebae
- CycleBaeFounding Team: Women's Health Expert (Consultant)HEALTH AND WELLNESSSeptember 2025 - Today (10 months)• Provided clinical product insights that helped feature prioritization across core modules.• Developed and curated science-backed, cycle-phase-specific health content which will be embedded as app resources.• Led educational sessions on menstrual health, hormonal wellness, and cycle syncing for users and internal teams, translating clinical concepts into accessible, actionable guidance.
- cotoCategory Head: Women's HealthHEALTH AND WELLNESSNovember 2022 - May 2024 (1 year and 6 months)Mumbai, Maharashtra, India• Expanded the women's health vertical to reach 100K+ active users, building thriving communities around health, pregnancy, and fertility• Designed and coordinated expert-led live sessions & Q&As, driving significant improvements in user engagement within the women's health communities.• Mentored women's health experts to create inclusive online co-to communities, strengthening peer support for women's health & well-being.
Recommendations
Be the first to recommend Michelle
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- ECFMG CertificateECFMG Certificate
- Undergraduate Doctor of Medicine, MedicineUniverstiy of Seychelles, American Institute of Medicine2013Undergraduate Doctor of Medicine, Medicine
Skill set
Categories
- Other