Michaela Munitzk

• • Building AI-Driven Marketing Systems for B2B Companies:

Developing InsightSync as a combination of consulting and AI-powered tooling focused on KPI-driven marketing, market intelligence, cross-functional collaboration, and scalable go-to market execution.

• • Building Founder-Led Growth and Market Visibility: Growing the business through personal branding, LinkedIn content, AI-driven workflows, and direct outreach while continuously testing new approaches for positioning, lead generation, and sales.campaigns, resulting in substantial revenue growth.

• • Led the Marketing Transformation: Transformed Riverty's 45-person marketing organization into a more KPI-driven, technology-enabled, and cross-functional setup by introducing clear goals, shared processes, and stronger accountability across teams

• • Built KPI Management Across Marketing: Defined marketing KPIs across the funnel, built live dashboards, and introduced regular KPI review meetings, giving leadership full visibility into pipeline performance, campaign results, and investment priorities

• • Connected Business Goals With Team Execution: Introduced annual planning and roadmap processes that linked company goals with team priorities, measurable KPIs, and clear ownership, helping teams focus on the work that moved the business forward.

• • Built Account-Based Marketing and Shared Knowledge Systems:

Launched Riverty's first account-based marketing approach while building an internal insights platform, playbooks, and intranet documentation that made knowledge accessible across marketing, sales, and product teams.

• • Introduced AI and New Ways of Working: Rolled out AI tools, automation workflows, and agile delivery processes across the organization, improving campaign speed, content quality, and collaboration while leading and developing a 14-person team.