About Meri
- Portfolio: behance.net/maryshushyan
UX and Product Designer with 3+ years of experience designing digital products at the intersection of user experience, conversion optimisation, and data-driven strategy.
At Visable Labs (Berlin) I designed and optimised 20+ conversion-focused landing pages and campaign experiences for B2B SaaS platforms and marketplaces across 10+ EU and DACH markets, working in a performance marketing team, running A/B tests, analysing Hotjar data, and deploying directly in HubSpot.
At Locator I led the end-to-end design of a government-deployed mobile application for Armenia's national ambulance service: from user research and wireframing through to high-fidelity UI across iOS, Android and web.
My academic background in International Marketing (MA, TH Nürnberg) and Economics gives me a strong commercial and analytical foundation alongside my design skills. I actively use AI tools in my workflow including Figma AI, Claude, Midjourney.
I work independently, take full ownership of projects, and deliver clean, well-documented work that developers can build from without friction.
Available for remote freelance projects across Germany and Europe.
English
Native or bilingual
Russian
Native or bilingual
Armenian
Native or bilingual
German
Basic
Can work on-site
Nürnberg (up to 50km), Munich (up to 50km), Berlin (up to 50km), Stuttgart (up to 50km), Frankfurt am Main (up to 50km)
Experience
- UI/UX Designer Visable LabsUser ResearchDIGITAL AND ITJanuary 2023 - January 2025 (2 years)Berlin, Germany• Designed and led UX and UI for B2B SaaS platforms serving 10+ EU markets including DACH, owning multiple product areas simultaneously within Agile sprint cycles.• Delivered 20+ conversion-focused landing pages and visual assets across multiple campaign types including Google Ads, Meta, SEA, lead generation, brand awareness and email marketing, iterating continuously based on A/B test results.• Rebuilt finalized Figma designs directly in HubSpot for live deployment and managed A /B test variants in parallel, reviewed performance data post-launch, and iterated based on results.• Introduced Figma into the campaign workflow, establishing a structured design process and enabling collaboration across design, marketing and development. • • •Maintained Figma component li braries and design systems, accelerating design-to-development handoff and ensuring UI consistency across campaigns.
- UI/UXLocatorDIGITAL AND ITJanuary 2021 - January 2022 (1 year)Yerevan, Armenia• Designed the complete end-to-end UX and UI for a government-supported real-time data entry and monitoring application for ambulance crews, built in Figma across iOS, Android, and responsive web• Managed user research sessions with 8+ ambulance crew members and medical staff, including paramedics and dispatchers, to surface workflow pain points and validate design decisions prior to development• Delivered full design artifacts - user flows, wireframes, interactive prototypes, and high-fidelity UI, ensuring consistent experience across mobile and web platforms; product was developed and deployed for Armenian national ambulance service.• Supported cross-functional teams across product, development and stakeholder groups, facilitating alignment between user needs, business goals and technical constraints
- Draper Walled GardenAssoci ate Product OwnerDIGITAL AND ITOctober 2020 - May 2021 (7 months)Yerevan, Armenia• Supported content structure and information architecture for a swipe-based investment mobile app for angel investors.• Assisted in conducting user and market research to inform early-stage product decisions to validate early user flow design• Facilitated the product positi oning, business and user needs through collaboration with development and product teams
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Education
- Master degree in MarketingTechnische Hochschule Nürnberg Georg Simon Ohm.2025Marketing with UX focus
- MSc in EconomicsUniversity of Jena2020MSc