About Melanie
English
Native or bilingual
German
Conversational
Experience
- Jarrett Digital Agency.ACCOUNT MANAGER | PPCJuly 2023 - Today (2 years and 11 months)
- Manage 14 client accounts across UK and US, overseeing six-figurebudgets specialising in Google Ads, alongside Bing, Meta, TikTok, andAmazon.
- Reduced CPA by 60% in one month for a health client through campaign restructuring and targeting improvements.
- Scaled campaigns for a fashion client, achieving 300% YoY growth and enabling the opening of two new stores.
- Lead end-to-end campaign execution and client meetings, collaborating with creative teams and turning complex PPC data into actionable strategies.
- The Digital Career Institute gGmbH.ONLINE MARKETING CLASS TUTORJune 2022 - January 2023 (7 months)Berlin, GermanySelected as class tutor to support fellow students, providing guidance on data analytics, paid marketing, SEO, email marketing, and social media.
- Freelance.MARKETING AND BUSINESS MANAGERMarch 2019 - June 2022 (3 years and 3 months)Managed influencer marketing contracts and negotiated fees for a high profile creator, executing multichannel campaigns that successfully launched an online course. Sourced products and launched an e-commerce store, implementing digital marketing strategies across social media, and email marketing to boost sales and brand visibility.
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Education
- IT AND ONLINE MARKETING CONSULTANTThe Digital Career institute GgmbH.2023
- BACHELOR OF ARTS HONS FASHION STUDIESThe University of Derby.BACHELOR OF ARTS HONS FASHION STUDIES