You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Melanie BockhardtMB

Melanie Bockhardt

Interim International Go-to-Market (GTM) Manager

€1,300/day
Berlin, DE
15+ years

Average response time: 1 hour

About Melanie

Interim Director Business Development & Operations (100% Remote). Ex-Amazon & Enpal. Spezialisiert auf GTM-Strategien, Hyper-Skalierung und den Aufbau internationaler B2B-Partnernetzwerke. Nachweisbarer Track Record in der Optimierung von Unit Economics und Prozessen (u.a. -40% CAC bei Amazon, +40% Kapazitätsausbau bei Enpal innerhalb von 3 Monaten). Erfahrene Führungskraft für bis zu 25 MA.
  • German

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • French

    Conversational

Remote only
Primarily works remotely

Experience

  • Enpal Heat GmbH
    Head of Installations Growth
    ENERGY AND UTILITIES
    November 2025 - April 2026 (5 months)
    Berlin, Germany
    Led and scaled a team of 15 employees, holding full disciplinary and functional leadership responsibility in a hyper-growth environment.

    Designed and executed a dual-track acquisition strategy, onboarding 10 new heat pump installation partners monthly across Germany and European markets.

    Boosted existing partner capacity by 40% within just 3 months through targeted development and operational optimization.

    Developed scalable Go-to-Market (GTM) and growth strategies, significantly expanding partner networks, revenue, and installation services.

    Cultivated strategic partnerships and expanded installation operations by collaborating closely with internal teams and external service providers.

    Identified and eliminated operational bottlenecks across the value chain, using KPI-driven analysis to optimize growth initiatives.

    Ensured premium service and quality standards through the proactive management and development of external trade partners.
    Growth Strategy Erneuerbare Energien Partnerakquise Sales Management Leadership
  • Amazon Deutschland GmbH
    Business Development Manager
    LOGISTICS AND SUPPLY CHAIN
    October 2020 - October 2025 (5 years)
    Munich, Germany
    Reduced Delivery Service Partner (DSP) acquisition costs by 40% through strategic process optimization.

    Acquired and managed 80+ local logistics partners annually, driving continuous network expansion in Germany.

    Cultivated key strategic partnerships within the Amazon DSP ecosystem.

    Supported operational scaling and development of partner networks in a high-growth environment.
    CAC-Optimierung Strategic Partnerships Budgeting Process Optimization Growth Strategy
  • Content Management AG
    Director International Business Development
    SOFTWARE PUBLISHING
    September 2018 - September 2020 (2 years)
    Köln, Germany
    Led and managed a team of 3 employees, holding full disciplinary and functional leadership responsibility.

    Expanded international partner networks in saturated markets, driving a 10% revenue increase and portfolio expansion across South Africa, Mexico, and Sweden.

    Accelerated new customer acquisition across Europe, strengthening the company's regional market footprint.

    Developed and implemented a strategic Go-to-Market (GTM) approach for the core website-builder software product.

    Transformed the standard product offering into a holistic digital ecosystem, significantly increasing long-term customer value.

    Drove international business development initiatives and spearheaded cross-border market expansion.
    International Business Development Leadership Market Penetration SAAS Go-to-Market (GTM) Strategy

Recommendations

Be the first to recommend Melanie

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Bachelor of Arts
    University of Sunderland
    2012
    Bachelor of Arts
  • Diploma in International Tourism and Event Management
    Euro Business College
    2008
    Diploma in International Tourism and Event Management

Skill set

Categories