About Md
English
Native or bilingual
French
Conversational
German
Conversational
Spanish
Basic
Experience
- Fräulein Smilla GmbH
On Malt
✅ Meta Ads & Funnel Quick Check mit StartplanE-COMMERCEJune 2026 - June 2026Conducted a Meta Ads & funnel quick check for a Shopify-based DTC pet brand. I analyzed GA4 data, previous Meta Ads campaigns, ad sets, creatives, Pixel/Event tracking, product performance, and the customer journey from ad click to purchase.The project included identifying key weaknesses in paid social traffic quality, campaign structure, creative messaging, tracking alignment, product page flow, and conversion barriers. I also reviewed the strongest performing products and recommended the best starting points for new Meta campaigns.Delivered a prioritized start plan covering tracking verification, Meta campaign structure, landing page recommendations, creative angles for the summer season, and next steps for improving conversion rate and campaign efficiency. - Alexander Popper
On Malt
✅ Google Ads Struktur-Optimierung & Kampagnen-Aufteilung (Phase 2)June 2026 - July 2026 (1 month)Vienna, AustriaGoogle Ads campaign restructuring and optimization for an Austrian professional services business.Key Responsibilities:• Restructured Google Ads Search campaigns• Split campaigns by service category• Optimized location and language targeting• Configured ad scheduling and bidding strategy• Refined keyword and match type structure• Added phrase and exact match keywords• Implemented negative keyword strategy• Reviewed search term performance• Validated conversion tracking and goals• Optimized campaign settings and targeting• Improved search traffic quality• Monitored CPC, CTR and campaign performance• Prepared optimization reports and recommendations• Delivered ongoing performance analysisResult:Successfully transformed the account into a cleaner, better-structured and more controlled Google Ads setup, improving campaign organization, traffic relevance and long-term optimization potential. - Fräulein Smilla GmbH
On Malt
✅ Meta Ads, Landingpage-Konzept & Funnel-Optimierung für Shopify DTC Pet BrandJune 2026 - July 2026 (1 month)Deutschlandsberg, AustriaSupported Fräulein Smilla GmbH / BOGGL® with Meta Ads implementation, funnel optimization and landing page strategy for a Shopify-based DTC pet brand.The project focused on improving the paid social customer journey from ad click to purchase. I reviewed the existing Meta Ads setup, campaign structure, creative performance, GA4 data and Pixel/conversion tracking to identify the main optimization opportunities.Main work delivered:• Meta Ads and funnel review based on existing campaign and analytics data• Pixel, event and conversion tracking check• Landing page concept with structure, messaging, CTA flow and conversion recommendations• Creative selection and evaluation of professional, static and UGC assets• Ad copy, hooks and messaging angles for Meta Ads• Setup of a focused Meta Sales test campaign for Germany• Launch of professional video and UGC ad variants• Integration of the new landing page as the target URL for the active ads• Preparation of an additional static creative test variant for further optimizationThe project included close coordination with the client, the Shopify/landing page contact and the creative asset team to align campaign messaging, landing page structure and ad creatives.The final setup provided a clear testing foundation for comparing creative angles, evaluating landing page performance and planning the next optimization steps based on real campaign data.
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Education
- Bachelor of Business Administration (BBA)National University2029Bachelor of Business Administration (BBA)
- Higher Secondary Certificate (HSC)Sylhet Government College2023Higher Secondary Certificate (HSC)