Description

Former Bain Manager, Head of International and Commercial Director with a strong track record of building and scaling international businesses and omnichannel expansion.

I combine top-tier strategy expertise with hands-on execution – not just defining concepts, but delivering measurable commercial impact.

In my recent roles, I led the international expansion and go-to-market strategy of a fast-growing consumer brand, scaling the business from €200M revenue across multiple markets. This included full P&L ownership, building and leading cross-functional teams, and defining core commercial levers such as pricing, portfolio, channel strategy, and execution playbooks in D2C/ e-commerce, offline and online B2B.

I typically support clients in:

Developing corporate and business unit strategies
Scaling businesses internationally (D2C & B2B)
Defining and executing go-to-market and growth strategies
Driving commercial excellence (pricing, sales, channel strategy)
Building organizations and operating models for scale
Leading transformation and value creation initiatives

Clients value my ability to quickly structure complex problems, align stakeholders, and translate strategy into tangible results.

If you are looking for a hands-on operator who can both define the strategy and make it happen – I am happy to support.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
French
Conversational
Italian
Basic
Spanish
Basic
Dutch
Conversational

Workplace preferences

Can work on-site

München (up to 50km), Berlin (up to 50km), Düsseldorf (up to 50km), Hamburg (up to 50km), Frankfurt am Main (up to 50km)

The Quality Group GmbH (ESN, More Nutrition)
Commercial Director Go-to-Market
AGRICULTURE
October 2025 - Today (9 months)
Hamburg, Germany
Leading B2B Go-To-Market strategy across Germany and international markets, aligning central function teams and country teams to deliver revenue growth
Steering expansion roadmap and channel activity masterplan while defining commercial fundamentals incl. portfolio, pricing, promotion & merchandising
Building the GTM Commercial organization, developing playbooks, toolkits and capabilities to drive scale & execution excellence across offline and online B2B
Go-to-Market (GTM) Strategy Commercial strategy Pricing strategy Omnichannel Strategy Commercial Excellence
The Quality Group GmbH (ESN, More Nutrition)
Head of International
AGRICULTURE
January 2025 - September 2025 (8 months)
Hamburg, Germany
General management role with end-to-end responsibility for international expansion of sports nutrition brand ESN, incl. full P&L responsibility outside DE
Leadership of central & country teams in DACH, Benelux, UK, Italy and Spain
Scaling up of international business from <5M to 200M EUR omnichannel
International Expansion Omnichannel Strategy Team Leadership General Management Commercial strategy
The Quality Group GmbH (ESN, More Nutrition)
Head of International Business Development
AGRICULTURE
November 2023 - December 2024 (1 year and 1 month)
Responsible for accelerating the international expansion of ESN
Leadership of 4 FTE and co-supervision of teams in Hamburg, NL and UK