About Maurice
I help B2B SaaS and technology companies improve sales performance and AI Adoption through a combination of Revenue Operations, CRM optimization, sales automation, and AI-enabled workflows.
My background combines hands-on experience in B2B sales with expertise in CRM systems, sales process design, forecasting, reporting, and sales enablement. Having worked in commercial roles at companies such as Amazon, Personio, and Masterplan, I understand the practical challenges sales teams face when trying to scale revenue, improve pipeline visibility, and drive consistent execution.
I support organizations in designing and optimizing sales processes, improving CRM adoption, building meaningful reporting structures, and implementing automation that reduces manual work and increases productivity. My focus is not on adding more tools, but on helping teams get measurable business value from the systems they already use.
Over the last years, I have worked extensively with Salesforce, HubSpot, MEDDICC, sales forecasting, pipeline management, and go-to-market execution. More recently, I have helped organizations identify practical use cases for AI in sales, ranging from prospecting and research workflows to CRM documentation, sales enablement, and process automation.
Typical projects include CRM implementation and optimization, Revenue Operations initiatives, sales process audits, reporting and forecasting frameworks, sales automation projects, enablement programs, and AI adoption within commercial teams.
If you're looking for a consultant who combines operational sales experience with process expertise, CRM know-how, and a pragmatic approach to AI, I'd be happy to discuss how I can support your team.
German
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- PersonioAccount Executive - Medium Sized EnterprisesSOFTWARE PUBLISHINGJune 2024 - Today (2 years and 1 month)München, GermanyResponsible for driving new MRR growth across medium-sized enterprises (50–200 employees) in Germany, with a focus on scalable B2B SaaS sales models and CRM-driven enablement processes.Implemented a data-driven lead and opportunity management framework using machine-learning-based prioritization models to forecast deal probability and optimize pipeline efficiency.Designed automated, personalized customer communication workflows leveraging NLP-based tools to create context-relevant email templates, chatbot interactions, and sales enablement sequences that increased engagement and conversion rates.Developed strategic frameworks for the Book of Business to accelerate pipeline generation and improve CRM data consistency, ensuring measurable ROI for Sales and Marketing alignment.Led discovery sessions with potential clients to qualify needs, improve traceability of key buying criteria, and identify sales triggers through MEDDICC methodology and KPI dashboards.Collaborated cross-functionally with SDRs, Solution Engineers, Legal, Marketing, and Partnerships to ensure frictionless handovers and customer lifecycle continuity.Supported decision-makers throughout the buying process by evaluating criteria, defining success metrics, and co-developing business cases based on CRM insights and revenue forecasts.Maintained CRM data integrity, created forecasting models, and contributed to data-driven decision-making across the entire sales funnel, aligning with sales enablement and process optimization best practices.Combined analytical precision with consultative sales methods to strengthen predictability, shorten cycles, and scale sustainable revenue operations.Skills developed:Sales enablementSales consultingCRM strategyProcess optimizationBusiness developmentRevenue operationsMEDDICCGo-to-market strategyCRM implementationB2B SaaS consulting
- Masterplan (SaaS)Account Executive DACHSOFTWARE PUBLISHINGSeptember 2023 - June 2024 (9 months)Düsseldorf, GermanyResponsible for new business acquisition for a SaaS platform in the corporate learning sector, driving end-to-end sales cycles from first contact to contract signature in the enterprise segment.Built and managed long-term customer relationships and stakeholder networks while leading the complete sales process, from lead qualification and discovery to proposal and closing.Conducted autonomous contract negotiations with enterprise clients in close collaboration with the Legal department, ensuring compliance, value alignment, and mutually beneficial terms.Worked closely with the Sales Development Team to refine qualification criteria, improve handover quality, and implement structured sales enablement workflows for smoother pipeline progression.Delivered online product demos and on-site presentations to C-level stakeholders, using consultative selling techniques to uncover needs, demonstrate ROI, and accelerate decision-making.Created tailored proposals and business cases aligned with client objectives and corporate learning strategies, translating customer requirements into scalable SaaS solutions.Represented the company at trade fairs and marketing events, strengthening brand visibility and generating new qualified leads through consultative engagement and CRM-driven follow-up actions.Contributed to process optimization by standardizing sales documentation, CRM data quality, and performance tracking across the funnel, ensuring transparency and predictable pipeline metrics.Combined sales consulting, enablement, and CRM strategy to drive consistent revenue growth, shorten sales cycles, and establish a repeatable enterprise acquisition model for sustainable scaling.Skills developed:Sales enablementSales consultingCRM strategyBusiness developmentSales process optimizationEnterprise salesSaaS salesNegotiationStakeholder managementSales funnel
- AmazonAccount Executive, AdvertisingE-COMMERCEApril 2022 - September 2023 (1 year and 5 months)München, GermanyDeveloped pan-European advertising and go-to-market strategies for enterprise and mid-market companies, focusing on scalable annual recurring revenue growth.Built and expanded customer relationships with leading retail brands and media agencies, managing complex sales cycles from lead generation to account expansion.Increased revenue from existing advertisers through data-driven performance reviews and strategic account development, while identifying new commercial opportunities across industries.Collaborated cross-functionally with Account Management, Retail, and Marketplace teams to align campaign objectives, optimize customer success processes, and strengthen sales enablement workflows.Demonstrated a deep understanding of the e-commerce and digital advertising landscape, including competitor analysis, product positioning, and pricing strategies for omnichannel retailers.Implemented CRM-based sales processes in Salesforce to track pipeline progress, measure quota attainment, and forecast revenue, ensuring transparency and accountability across teams.Designed sales playbooks and consultative selling frameworks to enhance collaboration between sales, marketing, and account management, improving retention and upsell performance.Supported strategic business development initiatives by mapping target markets, defining ICPs, and integrating CRM data insights into sales enablement programs and customer engagement strategies.Combined CRM strategy, process optimization, and sales consulting methods to increase deal predictability, accelerate cycle times, and build repeatable growth structures in a competitive B2B environment.Skills developed:Sales enablementSales consultingCRM strategyBusiness developmentProcess optimizationE-commerceSalesforceAccount managementAdvertising strategyGo-to-market strategy
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Education
- Master of Science (M.Sc.)Fachhochschule Darmstadt2018Master of Science (M.Sc.) - BWL, Schwerpunkt: Controlling, Wirtschaftsprüfung, Steuern
- Bachelor of Arts (B.A.)Hochschule Fresenius2014Bachelor of Arts (B.A.) - BWL, Schwerpunkt: International Management & Marketing Management
Certifications
- BWL with ExcelHochschule Darmstadt2016