Marlene Saal, Strategic Research Expert

Location: Mannheim, Germany

Remote only: Primarily works remotely

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Imagine making your next strategic move with complete confidence—knowing your market, competitors, and opportunities inside out. That’s exactly what I help businesses achieve.

𝗪𝗵𝗼 𝗜 𝗮𝗺 & 𝗵𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂

I’m Marlene, an expert in market & competitive research, delivering tailored insights that empower businesses to make smarter decisions. Over the past 7+ years, I’ve worked on 1,200+ research projects, helping companies outpace the competition with data-driven strategies.

💡 𝗪𝗵𝗲𝗿𝗲 𝗜 𝗮𝗱𝗱 𝘃𝗮𝗹𝘂𝗲:

✅ 𝗠𝗮𝗿𝗸𝗲𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Trends, market size, opportunities.

✅ 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Competitor strategies & positioning.

✅ 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 & 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿𝘀: Press tracking for continuous insights.

✅ 𝗔𝗱-𝗵𝗼𝗰 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵: Quick, reliable reports for urgent decisions.

𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀 𝗜 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗲 𝗶𝗻:

🚢 𝗟𝗼𝗴𝗶𝘀𝘁𝗶𝗰𝘀 & 𝗜𝗻𝘁𝗿𝗮𝗹𝗼𝗴𝗶𝘀𝘁𝗶𝗰𝘀: Supply chain, warehouse logistics, material handling.

🚛 𝗧𝗿𝗮𝗻𝘀𝗽𝗼𝗿𝘁 & 𝗠𝗼𝗯𝗶𝗹𝗶𝘁𝘆: Air, sea, rail, and road transportation.

✈️ 𝗧𝗼𝘂𝗿𝗶𝘀𝗺 & 𝗧𝗿𝗮𝘃𝗲𝗹: Destination management, airlines, travel tech.

𝗪𝗵𝘆 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗲?

✅ 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝗱 & 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁: 7+ years in business research, with 1,200+ projects.

✅ 𝗤𝘂𝗶𝗰𝗸 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: Flexible support for tight deadlines, from one-off projects to long-term collaborations.

✅ 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Specialized in logistics, transportation, and tourism.

✅ 𝗚𝗹𝗼𝗯𝗮𝗹 𝗥𝗲𝗮𝗰𝗵: Conducting research in key global languages across all geographies to help you navigate international markets.

✅ 𝗖𝗼𝘀𝘁-𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲: A smart alternative to consulting firms, delivering tailored solutions without the overhead.

📩 𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁!

Whether you need a one-time market report or ongoing research support, I’d love to help your business grow with strategic insights!

Marlene Saal - Business Research
Independent Research Expert
January 2025 - Today (6 months)
Hi, I’m Marlene Saal, and I help companies uncover market opportunities, analyze competitors, and develop data-driven strategies through tailored desk research.

𝗠𝘆 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴:
✔️ 𝗠𝗮𝗿𝗸𝗲𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Evaluations of market opportunities, risks, and competitive landscapes to inform strategic decisions.
✔️ 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: In-depth research providing key insights into competitor strategies, positioning, and market activities.
✔️ 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 & 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀: Press and trade fair monitoring, along with tailored management newsletters, to keep you updated on market dynamics.
✔️ 𝗔𝗱 𝗛𝗼𝗰 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵: Targeted research for time-sensitive information needs, supporting fast decision-making. Especially for research companies and management consultancies.

𝗞𝗲𝘆 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗮𝗿𝗲𝗮𝘀:
📌 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗼𝗳 𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲, 𝘁𝗿𝗲𝗻𝗱𝘀 & 𝗱𝗿𝗶𝘃𝗲𝗿𝘀: Mapping industry frameworks and identifying key players. Tracking industry shifts, emerging trends, and regulatory impacts.
📌 𝗧𝗮𝗿𝗴𝗲𝘁 𝗺𝗮𝗿𝗸𝗲𝘁 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 & 𝗚𝗧𝗠 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Pinpointing key markets, assessing entry poten-tial, and developing actionable market entry and expansion strategies.
📌 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗯𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝗶𝗻𝗴: Analyzing competitor strategies, financials, and market positioning.
📌 𝗦𝘂𝗽𝗽𝗹𝗶𝗲𝗿 & 𝘃𝗮𝗹𝘂𝗲 𝗰𝗵𝗮𝗶𝗻 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵: Identifying and evaluating key suppliers and industry net-works, and understanding supply and value chains.
📌 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵: Market due diligence for private equity and corporate inves-tors.
📌 𝗞𝗣𝗜 𝗺𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴: Benchmarking financials & key performance indicators.
📌 𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Navigating industry regulations and compliance frameworks.

📩 𝗥𝗲𝗮𝗰𝗵 𝗼𝘂𝘁 𝘁𝗼 𝗵𝗶@𝗺𝗮𝗿𝗹𝗲𝗻𝗲𝘀𝗮𝗮𝗹.𝗰𝗼𝗺 to explore how I can support your business goals.
KnowledgeAgent GmbH
Project Manager
CONSULTING & AUDITS
May 2020 - December 2024 (4 years and 8 months)
Mannheim, Germany
Led strategic research projects in collaboration with clients, ensuring timely delivery within budget while mentoring junior analysts.

Focus areas:
✔️ Project management: Oversaw research projects aligned with client goals and delivered actionable insights within tight timelines and budgets.
✔️ Team leadership: Managed analyst teams and delegated tasks effectively to meet deadlines.
✔️ Knowledge consolidation: Organized industry knowledge and provided mentorship to junior analysts.
✔️ Client collaboration: Worked closely with clients to ensure project alignment with their business objectives.
✔️ Industry focus: Member of the Travel, Transport & Logistics team, where I managed and contributed to various projects, alongside work in other sectors.
KnowledgeAgent GmbH
Senior Research Analyst
CONSULTING & AUDITS
July 2022 - December 2024 (2 years and 6 months)
Mannheim, Germany
Conducted in-depth business research across multiple industries, delivering strategic insights to support client decision-making processes.

Focus areas:
✔️ Secondary research: Strategically analized markets, sectors, companies and trends. Prepared company profiles, case studies, and strategic market reports.
✔️ Financial analysis & policy monitoring: Conducted financial assessments and monitored policy initiatives and regulations.
✔️ Industry expertise: Member of the Travel, Transport & Logistics team, but worked on projects from multiple industries including consumer goods, packaging, automotive, chemicals, life sciences.

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Economics / International Business
Pforzheim University, Pforzheim, Germany
2018
(B.Sc.)
Anthropology
Johann Wolfgang Goethe University, Frankfurt a.M., Germany
2014
(B.A.)