About Markus
I simplify b2b apps, dashboards, workflows, and decision-heavy tools to improve usability, adoption and revenue.
Outside of work I'm well travelled and fly off mountains with my paraglider.
I help teams:
- Simplify complex dashboards and workflows
- Improve usability in data-heavy systems
- Increase adoption and reduce support friction
- Make powerful products easier to understand and sell
- Untangle messy feature sets into clear user flows
Focused on:
- B2B SaaS
- Analytics & reporting tools
- Data tables, visualisation & advanced filters
- Multi-role / permission-heavy platforms
- High-stakes decision software
Complex software often grows faster than its usability.
I work with product teams to restore clarity, without rebuilding everything from scratch.
Selected impact:
- 190%+ e-commerce growth after unifying fragmented B2B platform
- Reduced campaign/page creation effort by ~40% in global B2B organization
- Structured data taxonomy enabling real-time analytics & premium tiers
- Group-wide design system adopted across 10+ applications, accelerating UI delivery by ~30%
Typical engagements:
- Product design + specification
- UX audit for complex SaaS or dashboards
- Workflow simplification sprint
- Usability & adoption improvements
- UX research & validation
- Design system foundations for scaling products
Tools & Methods
UX Audit · Usability Testing · UX Research · Information Architecture · Taxonomy Design · Dashboard UX · Workflow Design · Design Systems · Prototyping · B2B SaaS · Product Discovery · User Journeys · Wireframing · Interaction Design · Figma
English
Native or bilingual
German
Native or bilingual
Remote only
Primarily works remotely
Experience
- SystemairProduct Management & UX LeadMECHANICAL ENGINEERINGNovember 2020 - April 2025 (4 years and 5 months)SwedenGlobal B2B manufacturer (50+ countries, 5,000+ products, 100,000+ SKUs)
Commercial Challenge
Fragmented marketing site + separate e-commerce shop created poor UX, inconsistent product data, fragile PIM sync, and low trust in online sales.Product pages were hard to understand, SKU selection was confusing, and internal teams struggled to maintain content across markets.My Role
External product & UX lead responsible for:- Redesigning all customer-facing sites into one unified frontend
- Reworking product taxonomy (separating products vs SKUs across the group)
- Simplifying SKU selection for products with 100+ variants
- Redesigning purchase flow and product presentation
- Introducing Storyblok CMS for rich, structured editing across all markets
- Building internal tooling to harmonize product data and debug PIM inconsistencies
- Creating a group-wide design system adopted by 10+ applications
- Owning backlog, scope negotiation, UX direction
Measurable Outcomes
- 190%+ increase in e-commerce revenue within ~6 months of relaunch
- ~40% reduction in campaign/page creation effort (editor interviews)
- Improved platform stability through faster, error-tolerant data synchronization
- Design system adoption across 10+ applications, reducing UI duplication and accelerating implementation (~30% faster UI rollout estimated)
Concrete Deliverables
- Information architecture redesign
- Product/SKU taxonomy standardization across global markets and brands
- Dashboard-style internal inspection tools for product data quality
- Unified component-based frontend system
- Cross-country CMS structure & governance model
- UX research synthesis, flow redesign, Figma prototypes
- Product backlog ownership & phased roadmap
- MRstudiosDirector of Product & Design (Freelance)DIGITAL AND ITApril 2019 - March 2023 (3 years and 11 months)CzechiaB2B immersive applications for industrial clients (HVAC, manufacturing, engineering)
Commercial Context
Industrial manufacturers needed interactive 3D/VR applications to present complex HVAC systems at trade shows and in sales meetings.Products had multiple configurations, technical interdependencies, and non-obvious business benefits — yet the end users were often non-technical decision makers.In high-value sales environments, confusing UX meant losing potential multi-million-dollar customers within minutes.My Role
Part-time external UX lead shaping the usability and interaction logic of all client deliverables.- Designed intuitive navigation patterns for immersive 3D environments
- Translated complex technical systems into story-driven, outcome-focused interactions
- Introduced virtual “dashboard-style” views to visualize efficiency, cost, noise, airflow, and performance impacts
- Reduced information overload by restructuring technical detail into layered, explorable formats
- Established reusable UX patterns and layout systems for VR/3D applications
- Worked closely with engineering teams to ensure cost-effective implementation on limited hardware
Impact
- Enabled complex industrial products to be understood quickly in trade-show environments
- Strengthened MRstudios’ competitive positioning through consistent, high-usability UX direction
- Created reusable interaction frameworks adopted across multiple client projects
Concrete Deliverables
- Interaction architecture for immersive product exploration
- UX frameworks for 3D navigation & visualization
- Dashboard-style visualizations linking technical settings to business outcomes
- Pattern libraries optimized for performance & reuse
- Prototypes & usability refinement across multi-year engagement
- PiktochartHead of UX Design & ResearchDIGITAL AND ITApril 2019 - October 2020 (1 year and 6 months)MalaysiaBootstrapped SaaS platform (visual content creation, similar to Canva) experiencing revenue plateau and product stagnation
Commercial Context
After early market success, product growth had stalled.Features had accumulated without strong user grounding, UX standards were inconsistent, and there was no structured research practice guiding product decisions.The company brought me in to raise UX maturity and re-establish product clarity.My Role
Short-term intervention focused on rebuilding UX capability and product foundations.- Introduced formal UX research practice and hired dedicated researcher
- Established company-wide transparency around user insights and product gaps
- Rebuilt UX team structure, coached existing members, upgraded talent density
- Defined UX quality standards and review process
- Designed and initiated a full design system (components, interaction rules, usability principles, governance)
- Reworked information architecture and clarified feature structure
- Introduced structured collaboration between UX, Product, and Engineering
Impact
- Transformed UX from reactive UI execution to research-driven product practice
- Elevated team capability and ownership (team member later promoted to lead UX)
- Created foundation for long-term product consistency and usability improvements
Concrete Deliverables
- Company-wide UX research framework & transparency system
- Design system architecture (component library, behavior standards, governance model)
- UX quality benchmarks and review workflow
- Team capability assessment & hiring framework
- Information architecture overhaul & usability guidelines
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Education
- Bachelor of Arts in Digital MediaUniversity Bremen, IUPUI Indianapolis2008