About Markus
10+ years of proven expertise in brand marketing, client services, leading teams, and delivering impactful results for prestigious global clients across diverse industries.
Throughout my career, I collaborated with renowned companies and agencies, including On, AKQA, Saatchi & Saatchi, Mercedes Benz, Soundcloud and TikTok.
Building brand strategies that amplify direct-to-consumer engagement is my passion. From disruptive advertising campaigns to performance marketing, digital innovations, and community activations, I leverage the power of integrated marketing approaches to generate measurable business outcomes.
My expertise spans the entire brand marketing spectrum, encompassing consumer insights, brand positioning, creative development, media planning, and campaign execution. I thrive on leveraging data-driven insights to inform strategic decision-making, ensuring that every initiative is grounded in a deep understanding of consumer behavior and market dynamics.
German
Native or bilingual
English
Native or bilingual
French
Basic
Can work on-site
Berlin (up to 50km)
Experience
- OnSenior Lead Global MarketingSPORTSSeptember 2024 - December 2025 (1 year and 3 months)Berlin, GermanyGlobal owner of brand strategy and integrated marketing roadmap across product verticals Lifestyle, Training, Apparel & Accessories and Special Projects (e.g. On x Loewe, Zendaya).
- Lead a team of Global Marketing Leads
- Define global brand positioning, creative direction and success KPIs in close partnership with Product, Design and Commercial leadership.
- Architect and deliver high-impact global brand and product campaigns from concept through production and rollout.
- Safeguard brand image, storytelling quality and creative excellence across all consumer touch points.
- Own cross-channel performance across brand, digital, social, retail, wholesale and experiential.
- Drive data-informed brand investment strategy to balance long-term equity and commercial growth.
- Act as strategic sparring partner to senior leadership on global brand evolution and market expansion.
- OnSenior Lead Brand Marketing Central EuropeSPORTSJanuary 2024 - September 2024 (8 months)Berlin, GermanyRegional owner of Brand, PR, Influencer, Social, Partnerships and Upper-Funnel Media Strategy across DACH.
- Strengthened premium brand perception while supporting expansion into new performance verticals.
- Led high-profile creator, athlete and cultural collaborations to build brand heat and desirability (e.g. Swiss Ski)
- Owned PR strategy, media relations and influencer ecosystem, including agency leadership and partner alignment.
- Directed social-first storytelling and community engagement aligned with global brand narratives.
- Managed regional media investment and upper-funnel brand performance measurement.
- Led cross-market brand teams across Berlin & Zurich within a global matrix structure.
- Delivered measurable growth across brand awareness, consideration and cultural relevance.
- OnBrand Marketing Lead GermanySPORTSJuly 2022 - January 2024 (1 year and 6 months)Berlin, GermanyEnd-to-end owner of the D2C consumer journey across brand, media and performance in On's largest EU market.
- Delivered +25% YoY D2C growth through integrated brand and performance campaigns.
- Led local retail storytelling, premium activations and sports community engagement.
- Built scalable local influencer, creator and community programs.
- Partnered closely with Product, Retail and Global Brand to align innovation, storytelling and commercial priorities.
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Education
- Master of ArtsGoldsmiths, University of London2014Global Media and Transnational Communications
- Bachelor of Arts and SciencesUniversity College London2013Economics & Communications