Description

Senior Creative director & Fashion designer - Luxury & Sport

Available remotely and on-site across France and Germany.

Creative director and brand manager with 15+ years of experience across fashion, sportswear, and lifestyle, combining cultural research, sociology-informed insights, and an entrepreneurial mindset. Strong expertise in sportswear and sports culture. As the founder of a couture sportswear label, I developed over 15 collections with a premium, slow fashion positioning, integrating social research into design practices and exploring themes such as gender roles, accessibility for women, and working-class culture within sport. I led campaigns, photoshoots, and digital experiences. Recently, I have collaborated with creative studios and a Berlin-based startup, driving creative direction, partnerships, and brand activations. I bring a research-driven, culturally aware, and business-oriented approach to art direction, brand strategy, and sportswear innovation.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
German
Conversational

Workplace preferences

Can work on-site

Berlin (up to 50km)

Sample-cm
DIGITAL MARKETING MANAGER
FASHION AND COSMETICS
April 2015 - February 2026 (10 years and 10 months)
Berlin, Germany
DIGITAL MARKETING MANAGER
-Digital marketing, content creation & strategy (Instagram, editorials, newsletters).
-Web design, interactive and immersive experiences. (Html, Contentful, Squarespace)
-Press management. Articles & interview redaction on sportswear and sport cultures (gender roles, accessibility & mediatisation).
-Sponsorships prospection & partnerships with wellness, beverage, food, cosmetics companies.
-Affiliation prospection with international influencers.
-Guerilla marketing in Berlin, exploring sport fields & interactive advertising.
-Graphic design, logo, layout & photo retouching.
Marketing sportif INTEGRATED DIGITAL MARKETING Branding Relations presse Graphisme
Sample-cm
BRAND MANAGER - ART DIRECTOR
FASHION AND COSMETICS
April 2015 - February 2026 (10 years and 10 months)
Berlin, Germany
BRAND MANAGER - ART DIRECTOR
-Branding development around premium positioning, intelligent & interactive customer experience.
-Research & concepts development around sociology of sport & feminism (inkl. gender roles, accessibility & mediatisation).
-Art direction & web design of official website and interactive seasonal web experiences.
-Creative direction of over 30 lookbooks, advertorials, editorials and social media campaigns.
-Casting, logistic and management on about 20 shootings.
-Styling of official, e-shop campaigns & editorials.
-Team lead up to 10.
Sample-cm
FASHION DESIGNER
FASHION AND COSMETICS
April 2015 - February 2026 (10 years and 10 months)
Berlin, Germany
PREMIUM SPORTSWEAR DESIGNER
-Design researches around interactive systems, new technologies & vintage sportswear.
-Product development of over 15 collections, 800 products, including womenswear, accessories, shoes & jewellery.
-Pattern-cutting & modelage.