- -MG-Senior Digital & Marketing senior Specialist / CRM expertDIGITAL & ITMay 2011 - Today (13 years and 9 months)Berlin, AllemagneCRM. HUBPSOT. SALESFORCES.DIGITAL.MARKETING• Driving and executing omnichannel marketing campaigns and digital solution project : CRM /Social /Content/ DIgital : +25 Projets all references on my website/ Worldwide• Featuring a senior expertise in CRM :HubSpot and Salesforce, Dynamics…• Dedication to consult and support the digital, sales marketing teams: onboarding, implementation, integration, improvement, training...•Manage and execute client centric marketing projects, including relevant content, digital, social media campaigns and eventsreferences & testomonials on my Linkedin & website
- NielsenIQEMEA Digital & Marketing SpecialistJuly 2024 - August 2024 (1 month)Chicago, IL, États UnisDriving and executing omnichannel marketing campaigns and digital project for enriching customer engagement. EMEA (+12 countries)• Digital EU lead: CRM/ CMS / content/ Data / Social Hootsuite/ Linkedin...• CRM Dynamics & Salesloft EU regional champion:• Dedication support and consult the digital, sales & marketing teams in technicals, automations, workflows, content, email marketing, dashboards, audiences, customer journey, Linkedin SalesOps...
- GfK - An NIQ CompanyEMEA Digital & Marketing SpecialistFebruary 2023 - August 2024 (1 year and 6 months)Nuremberg, BY, GermanyCRM Champion: Hubspot & Saleforces (Marketing, Sales, Dashboards, Setup, analytics, content, Social)Own the setup and optimization of your CRM platform, including user management, marketing content creation, Dashboard• Process Architect: Develop and implement standardized project startup and engagement management processes, ensuring our teams follow best practices.• Lead marketing strategy(omnichannel), planning, and execution for clients, optimizing ROI and managing budget allocation across various channels.• Knowledge Curator: Build and maintain a comprehensive knowledge base of marketing processes and tools, empowering the teams to operate efficiently.• Continuous Improvement Advocate: Proactively identify opportunities to optimize marketing workflows, champion best practices, and drive efficiency.• Project Manager: Support the execution of marketing projects, ensuring they are delivered on time and within budget.• Team-Facing Growth: Support EMEA/Global projects, providing HubSpot expertise and training.• Conducted test-and-learn mindset to analyze results, convey insights to management, and drive high-impact multi-channel marketing campaigns.
- Marketing Technology & Digital BusinessCNAM Paris2010
- EconomySorbonne Paris2005
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