About Marcello
I am half German/half Italian search engine / social media advertising specialist
specifically for the Google, Facebook / Instagram and LinkedIn platforms.
Together with another team member,
I find and use the best strategies for ads and websites
to generate clients on a daily basis ✅
From 2017 to 2020, I was able to gain 3 years of experience in an online marketing agency.
For the last 2 years now, I have been independently helping partners with their online marketing activities 👨💼
So far,
more than 100 clients have been assisted
fully remote with their online marketing tasks 🧳
Clients I have worked with came,
among others,
from following industries :
Software & Apps 🖥️
Fashion, Clothing & Jewellery 👜
Hospitality 🏨
Food & Beverage 🍲
Hospitals 🏥
Cosmetics 💅🏼
Real Estate 🏠
Events 🏟
Webinars, Workshops & Courses 📖
German
Native or bilingual
Italian
Native or bilingual
English
Native or bilingual
French
Conversational
Portuguese
Conversational
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- OMDemocracy.comOwnerAugust 2020 - Today (5 years and 10 months)OM Democracy helps you advertise your company with Facebook-, Instagram-, Google- and LinkedIn ads.
- Slash.Digital GmbHDigital Marketing Consultant - Paid Advertising (SEA & Social Media)August 2018 - June 2020 (1 year and 10 months)Munich, Germany● Support of the project managers and managing directors in the respective (web) projects.● Management of clients campaigns and projects● Carrying out customer reporting in paid search and social media advertising● Planning, implementation and documentation of online marketing measures in the SEA & social media advertising● Key accounting for paid search & social media advertising projects for new and existing customers● Coordination of the strategic development of the digital marketing channels: SEA & social media advertising, e.g. Google AdWords, LinkedIn, Yandex, Facebook, etc.● Tasks in business development & sales (e.g. pitch preparation) for SEA and social Media advertising
- Slash.Digital GmbHOnline Marketing & Project Management TraineeSeptember 2017 - September 2018 (1 year)Munich, GermanyActivities : Project Management :- Supporting Role for E-Commerce Projects- Use of Jira Software for Agile Project Management E-Commerce :- Maintenance of Shopify and Shopware E-Commerce Websites ( Including: Uploading of feeds, Updating Inventory, Running Promotions)- Support of Content Creation on Wordpress SEA/PPC :- Management of 5 Adwords accounts with a total monthly budget over 20.000 €- SEA Analysis/ Audit ( Keyword Analysis, Account Structure, Campaign Setup, Bidding Strategy)- Platforms used : Adwords, Facebook, Linkedin- Attending of Google Partner Trainings ( Adwords Automation, Google Shopping)
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Education
- Bachelor of BusinessStenden Hogeschool Leeuwarden2016Bachelor of Business Administration (B.B.A.), International Hospitality Management
- High School DiplomaDeutsche Schule Rom2011High School Diploma, Language School
Certifications
- Google Ads Search CertificationGoogle2020
- Google Analytics Individual QualificationGoogle2020