Skill set
Industry fields of expertise
Marcela in a few words
I am a Marketing Coordinator with a robust background in content creation and implementation across various social media channels. As a well-organized and competent professional, I excel in delivering daily engaging social media posts and videos that adhere to strict branding guidelines concerning visual branding, tone, and voice. My excellent client communication skills and meticulous attention to detail ensure that every campaign resonates with the target audience and achieves the desired outcomes.
In addition to crafting compelling social media strategies, I also specialize in producing newsletters and creating straightforward graphic designs that complement digital marketing materials effectively. I thrive on evaluating and monitoring social media performance, conducting in-depth market research, identifying industry trends, and leveraging these insights to optimize content creation strategies. My ability to seamlessly integrate all these elements makes me a vital asset to any marketing team, driving engagement and enhancing brand presence across all digital platforms.
Experience
- Smart Solutionator GmbHSales & MarketingLOGISTICS & SUPPLY CHAINApril 2024 - Today (1 year and 2 months)Stuttgart, GermanySocial Media Content Creation: Develop diverse content tailored to each platform (including images, posts, and videos) that aligns with the Client's specific branding strategy and goals.Newsletters: Design engaging newsletters for the Client's subscriber list, ensuring content is both informative and aligned with the overall marketing strategy.Graphic Design: Create and manage simple yet effective graphic design templates for various marketing materials, keeping brand consistency.Analytics: Diligent monitoring, recording, and reporting on key performance metrics across social media channels to track the success of initiatives and campaigns.Strategy Building: Develop comprehensive social media marketing strategies utilizing analytics insights and current market trends to ensure effectiveness and reach.Social Media Engagement: Actively engage with the online community, respond to queries promptly, and foster increased engagement through thoughtfully curated activities and interactions.
- EITEP InstituteSocial Media ManagerENERGY & UTILITIESMarch 2024 - Today (1 year and 3 months)My main duties as the social media manager involve creating content that drives user engagement. I accomplish this by developing and executing social media campaigns for both LinkedIn and X that generate significant user impressions and help improve brand awareness. It is also important for me to respond to customer inquiries in a timely and professional manner, which helps to strengthen our relationship with our customers.Additionally, I am responsible for developing and maintaining social media policies and guidelines to ensure consistency and quality across all channels. This allows us to maintain a strong and recognizable brand identity.Finally, I am in charge of content creation and publication, ensuring that content is delivered to the audience on time and is of high quality. I am responsible for writing social media copy and designing various social media pieces to reflect our brand's message and keep our audience engaged.
- Champagne & ConfettiMarketing CoordinatorENTERTAINMENT & LEISUREJuly 2023 - Today (1 year and 10 months)Boston, United StatesAs a marketing coordinator, I create and implement content on social media channels. I am a well-organized and competent professional, with excellent client communication skills, and attention to detail.I develop engaging daily social media posts & reels on Instagram & Facebook, following branding guidelines for visual branding and tone & voice. Evaluate and monitor social media performance conduct market research, identify trends, and utilize findings in creating posts, captions, and reels.
1 recommendation
CR
Catalina Rojo recommend Marcela
12/09/2023
Marcela has helped take my small business to the next level by supporting my social media needs. By taking social media management off my plate, I am able to spend more time in sales meetings, and providing my clients with world class service.
Education
- Bachelor of Science in MarketingUniversidad Autónoma del Caribe2021Postgraduate Degree, Marketing
- Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support ServicesUniversidad Autónoma del CaribeBachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services