About Mans
Automotive Strategy, Product & Growth Advisor | Ex-Tier 1 Executive (€340M P&L)
I help automotive suppliers and mobility companies translate strategy into measurable commercial results.
With 25+ years of experience across Tier 1 suppliers and OEM environments, I bring a rare combination of **product strategy, business development, and go-to-market execution**. I have led global product lines, owned a €340M P&L, and built new business from concept to series production with leading OEMs including Volvo, MAN, and Scania.
Today, I support companies in:
Product & portfolio strategy
(roadmaps, platform definition, lifecycle optimisation)
Market entry & business development
(OEM targeting, RFQs, growth strategy)
Innovation & go-to-market execution
(from concept to industrialisation)
Interim leadership
(product, strategy, or commercial roles during transition phases)
I combine deep technical understanding (NVH, materials, systems) with strong commercial instinct — bridging the gap between engineering, sales, and executive decision-making.
Typical clients:
- Automotive Tier 1 suppliers
- Scale-ups entering automotive
- OEM-facing technology companies
If you need someone who can not only define strategy but also make it happen commercially, let’s talk.
Swedish
Native or bilingual
English
Fluent
German
Fluent
Can work on-site
Düsseldorf (up to 50km)
Experience
- Self-employed,Independent Automotive ConsultantAUTOMOBILENovember 2025 - Today (7 months)GermanyAdvise automotive suppliers and mobility companies on product strategy, portfolio optimisation, and go-to-market executionSupport clients with innovation roadmap development, market entry planning, and bridging the gap between strategic intent and product deliveryInterim product leadership assignments for companies navigating portfolio transitions
- Chamberlain GroupHead of Product & Marketing EuropeJanuary 2024 - October 2025 (1 year and 9 months)• • Owned end-to-end product strategy, roadmap, and go-to-market for the European market, plus portfolio growth initiatives and M&A screening• • Identified a clear competitive gap in the European product range through structured benchmarking and led a full product line overhaul• • Defined the next-generation residential platform specification, including performance targets, system architecture, and long-term scalability• • Pushed engineering teams and Chinese suppliers beyond existing capabilities, delivering real improvements in opening speed and weight capacity. Launched the upgraded line in late 2025• • Built B2B and B2C e-commerce capabilities across European markets• • Rebuilt the marketing function from low maturity to a data-driven operation with measurable lead generation and digital sales performance
- Forvia (Faurecia)Product Line & Marketing Director — Acoustic Soft Trim DivisionJanuary 2017 - January 2021 (4 years)Division board member — full P&L responsibility, €340M revenue• • Directed the global innovation roadmap based on market sizing, customer demand, profitability analysis, and strategic fit• • Took innovations from initial idea through business case, customer acquisition, and series production launch• • Created and launched two new global product lines: Engine Compartment Insulations and Textile Underbody Covers• • Commissioned an independent study with the Spiegel Institute to understand how customers perceive vehicle noise, feeding insights directly into product development priorities• • Led Cockpit of the Future initiatives covering surface audio, autonomous driving ergonomics, and cleanable surfaces for shared mobility• • Built a sustainability differentiator around recycled and bio-based materials, giving the division a tangible competitive advantage at OEM level• • Worked with global sales teams on technology positioning and quotation strategy, improving program win rates
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Education
- Mechanical EngineeringChalmers University of Technology1997Mechanical Engineering