Mahmoud Fathy

As a freelancer, I’ve been fortunate to collaborate with many talented individuals and work with renowned brands, including Volkswagen, Ista, Snapchat, Mercedes-Benz, Tafel Deutschland, Mazda, MOIA, Sony, Hyundai, Eucerin, Katjes, Telekom, MINI, Schlag, TransSein, AMG, Amazon, Ring, Coty, L-Support and more.

I’ve also partnered with leading agencies such as Ogilvy, Antoni, Wunderman Thompson, VML, DDB, Serviceplan, Adam&EveDDB, GUT, Mulle&Corn, JvM, Schulz & Friends, among others.

Services: Advertising, Creative direction, Concept, Art Direction, Graphic Design, AI, Visual identity, Branding, Campaigns digital and print, Global thinking and cultural sensitive. and finally i can cooperate with many creative partners remote and travel ready.

As Head of Design my main focus was on creating and developing the look and feel for different campaigns and brands. mainly Volkswagen, I managed small team and make sure that the whole project has a good visual identity fitting to the target group. I could efficiently manage any project with any budget values, maintaining high end results without losing quality.

My highlight was creating and developing the imagery style for Volkswagen in Europe and China, working together with different Agencies to make sure that the whole brand experience match well together.

My primary responsibility revolved around creating and developing the visual language for a wide range of brands and campaigns, ensuring that each visual identity was not only aesthetically compelling but also aligned with the brand’s tonality, core values, and overall messaging. I carefully considered the preferences and expectations of the target audience, as well as the cultural and social zeitgeist, to craft designs that resonated deeply and felt relevant. During my tenure, I had the opportunity to work on numerous projects, including many significant campaigns with Volkswagen, where I contributed to shaping their distinctive visual presence and brand storytelling.