Skill set (33)
Industry fields of expertise
Magdalena in a few words
Passionate and entrepreneurial marketing manager with a background in performance marketing, project and team management. I am a performance-oriented self-starter with a passion for data, technology and innovation. People skills, ease of identifying market and consumer trends as well as creativity and analytical thinking are my strengths.
Experience
- mycs GmbHHead Of MarketingJanuary 2020 - May 2024 (4 years and 4 months)Berlin, Germany• Recruitment, development, and management of a marketing team, up to 15 people (performance and brand marketing managers, including: SEM, Price Comparison, Display/Retargeting, Native Ads, Paid Social, Organic Social, Newsletter, SEO, Influencer Marketing, Offline Marketing: TV, OOH, Print, Collaborations)• Development and implementation of a multi-market strategy for acquisition and retaining customers online and offline• Development and implementation of a marketing strategy for new product launches• Setting and monitoring KPIs to optimize marketing effectiveness and sales goals (CRR, GSOV)• Conducting mar-tech implementation (attribution model, GA4, data visualization)• Hiring and managing external agencies• Budget and P&L management
- eBayMarketing and Communication ConsultantJanuary 2019 - December 2019 (11 months)Berlin, Germany• Launch and optimization of a multi-channel digital media strategy for a new product• Strategy and plan for acquiring and retaining customers• Coordination of social media (paid, earned), CRM, SEO and internal cooperation• Responsibility for the budget, the team and coordination of external agencies
- Klazz - Language Travel ReinventedChief Marketing OfficerMay 2018 - December 2018 (7 months)Berlin/Brandenburg Metropolitan Region, Germany• Recruitment, development, and management of an up to 6-person team (marketing and sales managers, including: SEM, Display, Paid and Organic Social, SEO, CRM, Offline Marketing: Print)• Development and implementation of a multi-market strategy for integrated marketing communication• Development and implementation of performance marketing programs• Implementation of online advertising tools, marketing automation and tracking• Setting and monitoring KPIs to evaluate and optimize marketing and sales (CR, CLV)• Budget and P&L management
Recommendations
Education
- MA Political Science, Specialization: Political LeadershipUniversity of Wroclaw2012
- MA European Studies, Specialization: Regional DevelopmentUniversity of Wroclaw2012
- BA Journalism and CommunicationUniversity of Warmia and Mazury2010