Description

Hey, ich bin Magdalena 👋

Deine Conversion-Rate zu niedrig ist? Deine App fühlt sich kompliziert an? Deine Nutzer interagieren nicht richtig, so wie du es dir wünscht? Dann kann ich dir helfen.

Ich bin spezialisiert auf große Plattform-Projekte, im besonderen Apps und komplexe Web-Applikationen. Zu meinen Kunden gehören unter anderem die Union Investment, ING, Mercedes-Benz, die Mediengruppe Bayern und tribeworks by Hays.

Ich verstehe mich als Connection zwischen deinen Business Goals und den Bedürfnissen deiner Nutzer. Ich bin fest davon überzeugt, dass beides immer im Einklang stehen muss, damit ein Unternehmen erfolgreich sein kann.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
French
Basic

Workplace preferences

Can work on-site

Frankfurt am Main (up to 50km)

tribeworks by Hays
UX/ UI Design – unter anderem: Booking Flow, AI Projekt Builder, AI CV Import
HUMAN RESOURCES
August 2023 - July 2024 (11 months)
Frankfurt am Main, Germany
Recruiting AI integration:
Embedded AI into project builder to simplify client project creation, reducing projects in draft-state by 20%

Complex booking flow:
Designed multi-party booking processes covering freelancers, clients, and operations, ensuring smooth state handling across all steps.

Platform growth:
Conceived and prototyped new features (AI CV upload, testimonial system, ops service platform), enhancing freelancer acquisition and internal efficiency.
User Interface Design Generative AI User Experience Design User Research
ING
UX/ UI Designer for ING Banking App
BANKING AND INSURANCE
March 2019 - August 2023 (4 years and 5 months)
Frankfurt am Main, Germany
Girokonto Green:
Designed the onboarding flow, ran moderated usability tests, and refined customer communication; improved adoption and comprehension of sustainability features.

Consumer loans:
Developed the end-to-end flow for loans in the ING Banking app. Balanced UX with legal and security constraints, aligning product and engineering teams.

Authentication & security:
Integrated QR login for faster access; redesigned authentication to reduce fraud attempts while preserving usability.
User Experience Design User Research Mobile Design User Interface Design User interview
Union Investment
UX/ UI Design - Broker App
BANKING AND INSURANCE
June 2024 - Today (2 years)
Frankfurt am Main, Germany
Engagement lift: Improved Union Depot Online app journeys. 4% more savings plans after introducing a global transaction button.

Broker launch for VisualVest:
Facilitated a 5-day design sprint , created a high-fidelity Figma
prototype, and led UX from concept through to dev handoff for the new broker.

Brand refresh: Modernized VisualVest brand, ensured WCAG 2 .1 compliance, and built a scalable Figma design system.
User Experience Design User Interface Design User Research Design System Figma

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Communication Design Bachelor of Arts
HAW Würzburg-Schweinfurt
Communication Design Bachelor of Arts
Semester
Ohio State University
2013
Semester

Check out Magdalena's education

Magdalena Okorie

UX/UI App Expert

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