About Luis
Hi, I am Luis 🖐️
I’ve been working in Digital Marketing for >3 years. During that time I have worked in several companies of different sizes + branches and gathered lots of experience.
Now I am freelancing and support small and medium-size companies as 𝘃𝗶𝗿𝘁𝘂𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁. In doing so, among others, I mainly work on E-Mail Marketing, WordPress, WooCommerce or Paid Ads or other online marketing topics. My ability to utilize a wide variety of tools ensures what you are looking for: A well-running business.
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Are you a business owner looking for a holistic marketing support?
✉️ 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗺𝗲📞 𝗰𝗮𝗹𝗹 𝗺𝗲
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Specialized in Virtual Assistance | Growth Marketing | Paid Ads | E-Mail Campaigns | Copywriting
German
Native or bilingual
English
Fluent
Spanish
Conversational
Dutch
Basic
Remote only
Primarily works remotely
Experience
- Luis Köhler Marketing ConsultingVirtual Marketing ExpertDIGITAL AND ITMay 2022 - Today (4 years and 2 months)Frankfurt am Main, GermanyExecution of digital marketing projects for various clients as virtual marketing assistant, which primarily include supporting companies on AI visibility and growth strategies, with a strong focus on:• GEO (Generative Engine Optimization)• AI Visibility & LLM Presence• SEO & Organic Visibility• Strategic MarketingMy approach combines strategic clarity, execution and continuous optimisation.Are you a business owner looking for more organisation? Write me a message.
- CyberionGrowth Marketer / Performance MarketerBANKING AND INSURANCEOctober 2023 - February 2024 (5 months)
- Google Ads Campaign Set-Up & Management
- B2B lead generation (LinkedIn + E-Mail Messages after specific persona targeting)
- Translations into German (Website, Landing pages, Ads)
- LingoMarketing | SDRINTERNET OF THINGS (IOT)July 2023 - September 2023 (3 months)Remote, United States
- B2B Lead Generation
- Handling and qualifying of prospects via Hubspot / LaGrowthMachine
- Follow Up on Prospects (Cold Calling & Messages)
- Organizing Sales Calls for CCO
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Education
- Bachelor of Business Administration - BBA, Marketing ManagementFontys University of Applied Sciences2021Throughout my bachelors I have gained knowledge about realizing a marketing concept which includes marketing analysis, defining marketing objectives, implementing marketing strategies within the marketing mix and marketing controlling. These are parts that I have covered theoretically in depth through and also implemented whilst doing three mayor long-term internships. Additionally, I also learned about the key roles of brand management and how to position a brand online with SEA, SEO and great Social Media content. Moreover, I gained a valuable experience through many university projects focused in trend analysis (STP, DESTEP) benchmarking (resource analysis) and industry structure analysis (Porter`s 5 Forces, SWOT, Key Issue, etc.) which greatly improved my analytical and critical skills.
Certifications
- Google Tag Manager FundamentalsGoogle2021
- Introduction to Data StudioGoogle2021