Description

🧠 Passionate about dreams & neurolinguistics.

✍ My topics are Brand Identity / Development, Customer Insights and Content strategy.

🗣️ As a multilingual and cross-industry Brand Strategist with 6+ years of experience across healthcare, tech, e-commerce, and energy sectors, I help brands find their voice, define their identity, and grow with clarity and purpose.

Industry field of expertise

Languages

French
Native or bilingual
Armenian
Native or bilingual
English
Fluent
German
Fluent
Russian
Basic

Workplace preferences

Can work on-site

Berlin (up to 50km)

Enpal B.V. (DE)
Senior Brand Strategist - Energy
ENERGY AND UTILITIES
June 2023 - November 2024 (1 year and 5 months)
Berlin, Germany
• Defined and owned the look & feel and tone of voice of the brand internally and externally
• Participated in ideations to make the Enpal brand visible
• Collaborated with teams to ensure brand elements are integrated across all touchpoints, with a consistent messaging
• Conducted periodic customer surveys to assess brand perception and better shape future strategies
Branding & Identity Corporate Branding
Doctolib
Brand Content Specialist
January 2021 - July 2023 (2 years and 6 months)
Paris, France
• Coordinated the release of Doctolib brand elements
• Developed brand insights and defined tone and voice
• Conceptualized brand campaigns (COVID vaccination campaign in France and Germany, 10 years of the company)
• Ensured right usage of brand guidelines in marketing campaigns
• Managed corporate website revamp
Corporate Branding Branding & Identity
Migros
E-Commerce Manager C H/DE/FR
RETAIL (LARGE RETAILERS)
January 2019 - December 2019 (11 months)
Berlin, Germany
• Created and implemented the brand e-commerce strategy from multichannel campaigns to fu ll online marketing concepts
• Closely worked with UX/developers for the strategic development of the Café Royal Webshop
• Managed internal / external stakeholders (agencies, designers, developers, etc.)