About Lorenz
I am a curious and positive person that works hard to live a fulfilling life. I love connecting with people and solving problems, both on a personal and professional level. I have spent the last 8 years learning about many different aspects of business - from consulting and M&A over business-, product- and corporate development to leading teams in expansion, revenue growth and marketing. Now, I want to double down on becoming the best people leader and project manager I can be. I believe that my biggest strength lies in grasping new situations quickly and combining knowledge from various areas to connect the dots and solve critical problems. I would love to get to know you personally!
German
Native or bilingual
English
Fluent
French
Basic
Can work on-site
Berlin (up to 50km)
Experience
- Gorillas Technologies Holding B.V.Head of Customer Growth, Marketing and Customer ExperienceE-COMMERCEAugust 2023 - Today (2 years and 9 months)Berlin, Germany- Grew customer base by 50% and contribution margin per customer by 23% within first 6 months- Developed segmentation & strategy to win, retain and upsell customer base with the right incentives- Led a cross-functional team of 17, covering Growth, CRM, Brand Marketing and Customer Experience- Streamlined execution of 360° campaigns across owned and paid communication channels
- GETIRChief of Staff to COO EuropeE-COMMERCENovember 2022 - September 2023 (10 months)Berlin, Germany- Post merger integration: part of central team coordinating 13 functional workstreams across 5 markets (DE, FR, NL, UK, US)- Led commercial & growth workstream to align on one merged org & best practices- Strategic projects: led set-up of scalable management infrastructure for 7 European markets (defining and aligning top KPIs for executive meetings), managed various operating model improvements (e.g., steering meeting optimization with C-level & GMs)
- GETIRExpansion LeadFebruary 2022 - November 2022 (9 months)Berlin, Germany- Defined the expansion strategy and prioritization of cities and stores across Germany- Led the real estate, construction and launch teams (20 people in total) to collaborate effectively with commercial-, operations-, marketing- and supply chain teams- Acquired new infrastructure through leases, outfitted them and made them operationally ready in within minimal lead times- Project managed the launch of 41 warehouses across 6 cities within 6 months
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Education
- Master of ScienceWU (Wirtschaftsuniversität Wien)2016Graduated with honors (Grade average 1.2 out of 5)
- Bachelor of ScienceWU (Wirtschaftsuniversität Wien)2014Bachelor of Science (BSc) Grade average 1.8 out of 5