Description

I'm a Berlin-based Digital Marketing Manager and Creative Strategist with over a decade of experience helping direct-to-consumer brands, record labels, and cultural institutions grow their presence and drive real results.

My background spans music, wellness, and lifestyle — delivering social media strategy, paid social campaigns, brand positioning, and content creation that connects with the right audiences.

Recent campaign highlights include growing a brand's reach by 30% in 3 months, achieving a 3.1x ROAS on Meta ad spend, and developing meme-style creative that lowered CPC by up to 40% and drove 11K+ net new followers in a year.

I work fully remotely and bring a hands-on, collaborative approach to every project — whether that's a short-term campaign or an ongoing strategic role.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Manta Sleep
Freelance Brand Strategy & Content Creation
January 2024 - Today (2 years and 6 months)
Positioning & Refined brand messaging to emphasise sleep as a high performance tool, aligning with biohacking, recovery, and wellness trends. Audience Insights: Identified key customer segments and leveraged data-driven insights to craft targeted, high-impact content. Storytelling & Content Creation: Developed compelling narratives across social media, blogs, and video formats, integrating user-generated content and testimonials. Social & Digital Marketing: Executed strategic campaigns to maximise engagement, brand awareness, and SEO-driven content performance. Community Growth: Fostered a strong, engaged audience through active social interactions, influencer collaborations, and exclusive experiences. Performance & Impact: Increased reach and engagement by 30% in 3 months, surpassing industry benchmarks — contributing to $700K/month in sales. Creative Strategy: Developed meme-style Meta ad creative that outperformed traditional ads, lowering CPC by up to 40% and boosting CTR — contributing to 11K+ net new followers in a year. ROI: $20,734 spent on meme-style Meta ads generated $64,275 in revenue, achieving a 3.1x ROAS — demonstrating that playful, culture-savvy creative drives both engagement and scalable sales.
Google Ads Content marketing Digital Marketing
Freelance
Digital Marketing Consultant & Creative Strategist
December 2023 - Today (2 years and 7 months)
Self-employed consultant providing digital marketing strategy, content creation, and brand positioning to brands and artists across music, wellness, and lifestyle sectors. Created Digital Ads for Musicians 101 — a practical digital marketing guide for independent artists and small labels, sold via Gumroad. Post-Tour Dopamine Workshop delivering professional development to emerging artists and their teams.
Proficient in AI-powered marketing workflows: content generation, campaign briefing, performance reporting, and optimisation.
Digital Marketing Content marketing Google Ads
MW:M Artist Academy,
Speaker
January 2025 - January 2025
Berlin, Germany
Delivered a professional development workshop at MW:M Artist Academy Berlin 2025, titled 'Post-Tour Dopamine Workshop'. The session focused on helping independent artists navigate the psychological and professional challenges that follow tour cycles, covering topics including digital marketing strategy, audience engagement, and sustainable creative careers. Shared practical frameworks for building an online presence and monetising music in the digital landscape.