About Liva
Driven by the challenge of ever-competing priorities and a commitment to human-centered design, I am an adaptable Product Manager with 4+ years of expertise in the digital health sector across EU and US markets. My proficiency in User Experience (UX) and Software as Medical Devices (SaMDs) allows me to blend startup agility with corporate discipline, effectively managing product-market fit, strategic roadmaps, and prioritization in complex regulatory environments.
I excel in product discovery, feature development, and user testing, leading diverse cross-functional teams—including mobile, platform, web, and QA—to develop and deliver innovative healthcare solutions that meet critical user needs.
Latvian
Native or bilingual
English
Native or bilingual
German
Fluent
Spanish
Conversational
Russian
Conversational
Norwegian
Conversational
Can work on-site
Berlin (up to 50km)
Experience
- Clue lProduct ManagerSeptember 2021 - May 2023 (1 year and 8 months)Berlin, GermanyAs the lead of Clue's Birth Control mode within the app, I orchestrated its FDA-cleared soft launch in the US, validated product-market fit through research, gathered user feedback via interviews, and drove top-of-the-funnel user conversion initiatives. Additionally, I spearheaded a comprehensive app redesign to modernize and streamline development, collaborating with other Product Managers to enhance functionality and user experience.
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Education
- Certificate of EducationScrum.org2019Product Owner & Scrum Master Certification
- Master of ArtsUniversity of Glasgow2014Master of Arts (Social Sciences)