About Lina Vanessa
With over 7 years of experience in global tech environments (LATAM & EMEA), I bridge the gap between complex business goals and high-impact storytelling. My background at inDrive has sharpened my ability to manage large-scale internal communications, executive narratives, and cross-functional operations in fast-paced, distributed teams.
Why work with me?
I don’t just create content; I build strategies that drive engagement and ROI. Recently certified by Meta and Google, I combine corporate communication expertise with a data-driven approach to Paid Media and Performance Marketing.
What I bring to your project:
Strategic Content & Storytelling: From ghostwriting for C-level executives to launching corporate blogs and managing editorial calendars.
Performance Marketing: Expert setup and optimization of Meta & Google Ads campaigns focused on growth and brand visibility.
Change Management & Internal Comms: Proven track record of improving employee engagement by 25% through clear, actionable narratives.
Project Management: Google Certified Professional. I use Agile methodologies to ensure 100% on-time delivery and stakeholder alignment.
Technical Toolkit: Google Workspace, Slack, Canva, Figma, WordPress, and SharePoint.
Languages: English (C1), Spanish (Native), German (B1).
Spanish
Native or bilingual
English
Fluent
German
Conversational
Remote only
Primarily works remotely
Experience
- inDriveInternal Communications & Regional Operations SpecialistMarch 2025 - March 2026 (1 year)• ● Spearheaded the internal communications strategy to translate market research and product updates into actionable insights for 10+ cross-functional teams.• ● Designed a data-driven storytelling framework that improved regional alignment and supported strategic decision-making across South & Central America.• ● Orchestrated the end-to-end production of internal content, ensuring messaging consistency and 100% on-time delivery in a fast-paced, distributed environment.
- indriveBusiness Development & Content StrategistAugust 2022 - March 2025 (2 years and 7 months)Mexico City, Mexico• ● Developed comprehensive internal communication plans to support market expansion across 5+ international regions.• ● Transformed complex business strategies into engaging narratives for Executive Communications, ensuring alignment between global leadership and local teams.• ● Managed crisis communications and internal updates, maintaining transparency and organizational stability during rapid growth phases.
- indrivePR & Editorial Content ManagerDecember 2020 - August 2022 (1 year and 8 months)Mexico City, Mexico• ● Conceptualized and launched the official inDrive corporate blog, building a strategic storytelling platform that enhanced global brand visibility and internal culture.• ● Executed 30+ high-level interviews with senior stakeholders to produce compelling thought leadership and storytelling content.• ● Optimized brand visibility and internal reach through strategic content planning and cross-channel messaging.
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Education
- Google Project Management Professional Certificate2025Google Project Management Professional Certificate
- Meta Social Media Marketing Professional Certificate2025Meta Social Media Marketing Professional Certificate