Description

Data-driven digital marketing specialist. Focus: GEO/SEO/AIO, Growth & Performance Marketing, Content Strategy, Social Media Marketing & Management.

I help startups, scaleups and SMEs improve, maintain and grow their online visibility. Combining data, information structure and practical workflows to deliver sustainable growth.

Languages

English
Native or bilingual
German
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

MBS GmbH,
Content & Social Media Manager
March 2024 - Today (2 years and 5 months)
Usingen, HE, Germany
• ● Led brand-building initiatives for MBS GmbH and full season across content, social, and web channels to strengthen visibility and market presence
• ● Own SEO- and social-led growth activities that expand reach, improve discoverability, and support brand awareness
• ● Develop and execute social media campaigns that connect digital engagement with in-person events and broader brand communications.
SEGGER Microcontroller,
Content Manager/Web Designer
September 2020 - December 2021 (1 year and 3 months)
Monheim am Rhein, NW, Germany
• ● Drove organic visibility and product awareness through social and content initiatives.
• ● Built and maintained a product information compendium to support accurate, up-to-date communication.
• ● Collaborated with Product Managers on targeted content for users, improving product clarity and engagement.
6H Media,
Creative Lead Strategist
December 2017 - December 2019 (2 years)
Cologne, Germany
• • Partnered with media buyers on B2C Facebook and native advertising campaigns to drive revenue.
• • Defined creative direction across paid channels to improve campaign effectiveness and consistency.
• • Built hybrid organic-paid campaigns to increase conversions for B2C products and services.
• • Applied data insights to optimise funnels, improve targeting, and strengthen Performance.