About Lena
German
Native or bilingual
English
Fluent
Experience
- FreiberuflichContent Creator/Content StrategistFILM AND AVSeptember 2021 - Today (4 years and 9 months)Berlin, GermanyCreative mind with expertise in:→ Content Creation (Digital graphics, Videos, Reels, Photos, Stop Motion, Captions)→ Content Campaigns/Content Plan/Social Media Editorial Calendar→ Social Media Management (Instagram, Facebook, LinkedIn, Pinterest, Tiktok)→ Social Media Brand Building
- TLGGContent CreativeSOCIAL NETWORKSApril 2021 - August 2021 (4 months)In my role at TLGG, I was responsible for managing social media channels for luxury brands such as Montblanc and A.Lange & Söhne. This included:→ Managing + publishing content for Instagram, Facebook, Twitter, LinkedIn and Pinterest→ Developing campaign-specific content formats→ Community management→ Monitoring key performance indicators + monthly reports
- Kindsgut GmbHCreative Content DirectorE-COMMERCEJuly 2019 - December 2020 (1 year and 5 months)As creative content director for the kids toys brand Kindsgut I was responsible for everything content-related that was published online or in print. This included:→ Overviewing the brand's social media presence→ Organizing and supervising shootings→ Incorporating new tools to strategically drive Kindsgut forward→ Developing creative outlets such as the annually published catalogue, graphics for all channels and other graphic projects (e.g. a kid's book around our bestselling product, freebies, post cards & Co.)
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Education
- Bachelor of ArtsFachhochschule Stuttgart - Hochschule der Medien2017Bachelor of Arts (B.A.), Crossmedia-Redaktion