About Lena
German
Native or bilingual
English
Fluent
French
Basic
Experience
- FreelancerBrand Designer & StrategistSeptember 2024 - Today (1 year and 10 months)Warner Bros. Studio Tour London - The Making of Harry Potter, Abbots Langley, England, United Kingdom– End-to-end brand identity development: positioning, visual identity, typography, colour systems & campaign strategy– Brand assets & digital content for online campaigns, from concept to delivery– JUUZ Protein Soda: full visual identity, digital campaigns (+15% engagement) & brand activation at Happiness Festival 2024 (14,000+ visitors)– Managed multiple projects simultaneously, upholding brand integrity across all deliverables
- Westwing Group SE,Intern, Brand DevelopmentMarch 2025 - September 2025 (6 months)Munich, Germany– Brand activation events at two international tennis tournaments – 500,000+ visitors– Cross-channel campaigns (on-site, influencer, TV & social) translating brand strategy into high-impact experiences
- ClueOne GmbH,Working Student, Digital Marketing & Brand StrategyCONSULTING AND AUDITSMay 2024 - November 2024 (6 months)Hamburg, Germany– Data-driven online campaigns for FMCG clients ensuring brand consistency across digital channels
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Education
- Fundamentals of the Luxury IndustryLVMH2023Fundamentals of the Luxury Industry
- Graphic DesignShillington Education2026Graphic Design