Description

Looking for a senior marketing partner who can clarify your positioning and deliver measurable growth?

I support organisations of all sizes - from fast-moving teams to established enterprises - in building strong brands, orchestrating go-to-market strategies, and improving digital acquisition with data-driven campaigns.

With 10+ years of experience across B2B SaaS, FinTech/RegTech, Healthcare and FMCG, I translate complex topics into clear messaging and scalable marketing execution.

Typical projects: positioning & messaging, GTM planning and launches, demand gen (paid + content), funnel optimisation, content & social strategy, KPI dashboards, and interim marketing leadership.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
French
Basic

Workplace preferences

Remote only

Primarily works remotely

Company.info BI GmbH
Marketinglead & Go-to-Market Consultant | Driving Growth, Lead Generation & Brand Expansion
TECH
March 2025 - Today (1 year and 3 months)
Amsterdam, Netherlands
In my role as a Marketinglead & Go-to-Market Consultant, I focus on developing and executing strategic marketing initiatives that drive growth, brand awareness, and lead generation - with a strong emphasis on the German market.
Lead generation Inbound marketing Communication Social media LinkedIn Marketing Content marketing B2B B2C Marketing
Stealth Startup
Marketingberatung
INTERNET OF THINGS (IOT)
December 2023 - February 2025 (1 year and 1 month)
Strategic Brand Planning: Development and overview of comprehensive brand and communication strategies
• Partnership Management: Building and maintaining strong client relationships
• Team Leadership: Leading a team of marketing & brand strategists, providing guidance, mentorship,
and fostering a collaborative work environment
• Brand Positioning: Defining and refining brand positioning, ensuring differentiation and relevance in
the target market
• Campaign Development: Collaborating with the creative and marketing experts to develop integrated
campaigns that align with brand strategies
• Performance Measurement: Establishing KPIs and metrics to track the effectiveness of brand
strategies, making data-driven adjustments as needed
Aeris
Marketingberatung
WINE AND SPIRITS
May 2023 - Today (3 years and 1 month)
Definition, development, and implementation of a profitable long-term strategy
• Identification and development of new business opportunities
• Tracking performance of brand strategy and/or effectiveness of marketing activities based on KPIs
• Responsible for creating regional activation plans together with the team from the on-trade
salesforce and founders