About Léa
💡 Over 3 years of experience in paid media, handling Google Ads, Microsoft Ads, Snapchat Ads, TikTok Ads, and Pinterest Ads, with expertise in campaign creation, configuration, and budget management.
📊 Skilled in using Google SA360, Google Ads Editor, and Microsoft Business Manager to manage and optimize campaigns, track performance with Google Looker Studio and Google Analytics, and conduct A/B testing for continuous improvement.
🤝 Coordinated with BU and market managers, Google, and Microsoft for product beta tests, while developing synergies with SEO and e-commerce teams to implement optimizations and stay ahead of media trends.
🌍 Studied and worked in multicultural cities such as Paris, Madrid, London, and Nice, adapting quickly to diverse environments.
📚 Proud alumnus of EDHEC Business School and ESCP Business School.
French
Native or bilingual
English
Fluent
Italian
Conversational
Can work on-site
Paris (up to 10km)
Experience
- Club MedSEA & Web-Analytics Executive - EAF MarketsTRAVEL AND TOURISMMay 2024 - Today (2 years and 1 month)Paris, France
- Management of SEA accounts for the UK, Ireland, Spain, Italy, Portugal, Turkey, Israel, Denmark, and Sweden markets.
- Creation, configuration, and management of paid search campaigns using Google SA360, Google Ads Editor, Google Ads, and Microsoft Business Manager.
- Budget management in alignment with the global marketing strategy.
- Monitoring, reporting, and analysis of campaign performance using Google Looker Studio and Google Analytics.
- Continuous optimization of campaign performance through A/B testing to enhance customer acquisition, conversion rates, and revenue growth.
- Leadership of projects such as Generative AI tests, PMax campaign deployments, and asset optimizations.
- Collaboration with SEO and e-commerce teams to implement cross-channel optimizations.
- Benchmarking of new features, tracking media trends, and analysis of competitive advertising strategies.
- Clinique des Champs ElyséesTraffic Acquisition & Paid Media SpecialistJanuary 2024 - May 2024 (4 months)
- Parfums Christian DiorTraffic Acquisition Europe assistantJuly 2023 - December 2023 (5 months)Paris, France
- Management of global online paid media campaigns in 21 European markets (Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, Pinterest Ads).
- Creation of guidelines (paid social, display, search) and media plans for media agencies.
- Development and optimization of media actions to drive customer acquisition, conversion, and revenue growth.
- Analysis and reporting of campaign performances & results to generate actionable insights and recommendations for the European markets (KPIs: Impressions, Clicks, CTR, Revenue, ROAS, etc.).
- Conducting effective A/B testing to assess campaign performance.
- Collaboration with various Parfums Christian Dior departments, including marketing, e-commerce, and CRM to align paid media campaigns with brand goals.
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Education
- Master of ScienceESCP Business School2023Master of Science in Marketing & Digital Media - Master 2
- Master of Science in AdministrationEDHEC Business School2022Bachelor in Business Administration - Master 1
Certifications
- Google Ads CertificationGoogle2022
- Google Analytics CertificationGoogle2022