Description

A coastal girl, a creative mind, a concept tailor, and a wordsmith – that's me. Having grown up in the creative agency world, I became a social expert, and lifestyle topics are my passion. My heart jumps with joy when I can bring unique ideas to life.

While I wouldn't call myself a petrolhead, I’ve gathered solid experience in the automotive world: from covering live events and car launches to building digital communities, increasing social relevance, and adding a modern twist to heritage brands.

Do you want to make your brand stand out with thumb-stopping visuals that draw people in and captivating stories that make them stay? Then I’m your person. I live and breathe social: from developing year-round content strategies and launching major campaigns to copywriting, production, and monitoring.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
Japanese
Basic

Workplace preferences

Remote only

Primarily works remotely

RSG Group
Sr. Concept & Content Creative
PRESS AND MEDIA
February 2024 - April 2025 (1 year and 2 months)
Berlin, Germany
As Channel Manager for all global McFIT accounts, I was responsible for the strategic planning and execution of social media communication across multiple platforms, mainly Instagram, Facebook and TikTok.
My key responsibilities included:
Developing and implementing international social media campaigns to strengthen brand presence and engagement
Translating live events and brand activations into compelling social content tailored to each platform
Managing influencer relations and coordinating creator collaborations, from outreach to content delivery
Ensuring consistent brand messaging and tone across all markets
Monitoring performance metrics and optimizing content strategies based on data insights
Content creation/production for various social media platforms
Project management: planning, organizing, and executing social media events (e.g., brand events, influencer events, studio re-openings)
Conceptualization and execution of paid social media campaigns
Coordination and supervision of agencies and external service providers in social media and event management
Trend scouting and identification of new social media trends and platforms
Creation and maintenance of an editorial calendar
Concept and production for YouTube pilot project: McFIT Podcast
TikTok Instagram Marketing Content marketing Social media Copywriting
rethink GmbH
Sr. Concept & Content Creative
PRESS AND MEDIA
August 2021 - January 2024 (2 years and 5 months)
Berlin, Germany
As Editorial Lead for our client Volkswagen, my primary responsibility was the conception and implementation of social media campaigns for new vehicle launches – in a classic manner: teaser, event, post-communication. The main goal was to create appealing and edutaining posts while simultaneously adapting current social media trends for the brand, making it relatable and approachable.

With Porsche Customer Racing, I got to dive into the exciting world of motorsports, 24-hour races, and the race lifestyle. This included things like crafting viral social media posts, running campaigns for new vehicle launches, and doing live coverage on Instagram.

What did I do in a nutshell:
Social media conception for event, premier and life cycle communication, storylines for animations and videos, execution with design, social media copy, image selection, paid selection, social media management, video production, live coverage, trend reports for Audible & Amazon, preparing Social Media workshops for Angelini Pharma
Instagram Marketing LinkedIn Marketing Brand content Video production Social media
TLGG agency
Content Creative
PRESS AND MEDIA
February 2020 - July 2021 (1 year and 5 months)
Berlin, Germany
For Mercedes-AMG I was writing long-form content for the AMG Private Lounge – a website for car owners. This included lifestyle articles, motorsport coverage, interviews, listicles, and online portraits. Additionally, I managed and developed interactive formats for the forum, catering to both the german and international markets.

What did I do:
Content creation & management, content strategies development, social media concepts, video production, long & short copy