About Laura
I’m a bilingual (English/French) content designer who helps financial organizations create better digital experiences through clarity, empathy, and strategic thinking.
Key competencies:
- Content design for digital products and apps
- Product marketing
- Style guide and content systems
- Content audit
- User research
Over the past decade, I’ve designed content for major banking and fintech projects, from onboarding flows and client apps to internal tools like due diligence dashboards and face recognition ID. I specialize in translating complexity into clarity, helping teams align, and creating experiences that actually support users.
Why finance? Because money is personal. People don’t just “use” financial products, they feel vulnerable, hopeful, anxious. Designing content in this space means helping people feel confident and in control. And that’s whatI I care deeply about.
French
Native or bilingual
English
Native or bilingual
German
Conversational
Can work on-site
Berlin (up to 50km)
Experience
- FreelanceFreelance Content DesignerApril 2025 - Today (1 year and 2 months)Berlin, GermanyCurrently working with product teams on UX-focused content design, product marketing and localization strategies.
- Business Development Bank of CanadaSenior Content DesignerBANKING AND INSURANCEJune 2020 - March 2025 (4 years and 9 months)Montréal, CanadaAs a Senior Content Designer, I lead content strategy and content design for BDC's digital loans. Here are some projects I worked on:
- Led the content design for the digital transformation of loans up to $350,000.
- Managed content design for the onboarding process and financing product pages redesign in line with new online processes.
- Led the content design for pre-approved loan offers, helping 10k+ BDC clients get additional financing each year in less than 5 minutes with a 92% satisfaction rate
- Led the content design for facial recognition technology implementation, helping loan applicants verify their identity online. Identification verification success increased from 70% to 92%, significantly improving user experience.
- Built the content design practice by developing a writing style guide for BDC to align product tone and voice with the brand and contribute to the team's design system creation.
- Business Development Bank of CanadaContent DesignerBANKING AND INSURANCEJune 2019 - June 2020 (1 year)Montréal, Canada
- Oversaw content design and communication strategy for the first small business loan automation project. 65k+ users submit a request online each year using this new experience, with a rate of very satisfied users of 73%.
- Managed system migration's communication strategy for 2,000+ users.
- Translated copy in French and ensured quality for all languages.
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Education
- Certificate in Corporate FinanceHec Montréal2020Certificate in Corporate Finance
- MBA International ManagementUniversité Laval2012MBA International Management
Certifications
- Content research & testingUX writers collective2021