About Laura
English
Native or bilingual
German
Native or bilingual
Experience
- socique studioGründerin | Social Media & Content ExpertinNovember 2024 - Today (1 year and 9 months)At socique studio, we don't offer social media services!We build real brand strength.Because content alone doesn't grow a brand.Clarity does.Consistency does.Strong strategy and smart storytelling do.We treat your online presence like a training plan: Structured, goal-oriented, and designed to get stronger with every rep.What that looks like:→ Strategic content planning aligned with real business goals (not just trends)→ Content creation across photo, video & copy tailored to your brand→ Account management & community building that feels authentic (and fun)→ Brand & creator partnerships that expand your reach→ Analysis & optimisation because strong brands track, tweak, and evolve
- FreiberuflichSocial Media MarketingDecember 2023 - Today (2 years and 8 months)Cologne, GermanyAs a Social Media Specialist, I specialise in building brands and expanding their communities on their socials!I work with1) personal brands, primarily with coaches and experts in holistic (women's) health.I support them through strategic content planning, content creation, account management, and social media support for launches. Additionally, I help optimize workflows with AI to improve efficiency.2) product-based businesses, including food and fashion brands, helping them define their brand identity and translating it into impactful social content.This includes directing and executing shoots, as well as developing partnerships with creators, key opinion leaders, and influencers.With a data-driven approach, I continuously analyze KPIs, extract key learnings, and refine strategies to ensure growth and engagement.My passion lies in bringing brands to life, crafting authentic narratives, and turning strategy into tangible results.
- THE WANTS SHOESBrand Manager & Team Lead E-ComMarch 2023 - August 2023 (5 months)Implementation of monthly KPI targets and tracking (for online shop, influencer and performance marketing data) Development of brand identity based on the brand essence and adjustment of touchpoints including vision and mission statements and values Strategy and realization of influencer marketing campaigns Event organization Team structure
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Education
- BetriebswirtschaftHochschule Augsburg2020Betriebswirtschaft
- Auslandssemester, Marketing Spezialisierung숭실대학교2018Auslandssemester, Marketing Spezialisierung