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Laura BollLB

Laura Boll

Social Media & Content Creation

€500/day
Köln, DE
3-7 years

Average response time: 24 hours

About Laura

Mit über 7 Jahren Erfahrung im Marketing u. a. bei Amazon und Westwing und mehr als 20 Kund:innen in den letzten zwei Jahren, entwickle ich Social-Media-Strategien, die Wirkung zeigen.

Heute bin ich spezialisiert auf Content Creation, Shootings & Social Media Marketing.


Zu meinen Kund:innen zählen u. a.:
- Henkel
- Schwarzkopf
- Lindner Hotels
- Gürzenich Orchester Köln
- Rotbäckchen / Rabenhorst Saft


Social Media ist für mich wie Training (ich liebe gute Workouts):

Wenn Content das Workout deiner Marke ist, brauchst du:
– saubere Ausführung
– klare Ziele
– konsistente Reps
– und ein Team, das dich weiterbringt.


Ich bin deine Trainingspartnerin fürs Digitale.



Projekte in Zahlen:

>> Aufbau einer Expertenmarke im Gesundheitsbereich:
Innerhalb von 6 Monaten auf über 20.000 Follower skaliert, durch gezielte Positionierung, Reels-Strategie und Conversion-optimierten Funnel.

>> Content-Produktion mit messbarem Impact
Über 25 hochwertige Video-Assets sowie 5 Tage Live-Social-Media-Berichterstattung auf der Japan Tournee des Gürzenich Orchesters.
Steigerung der durchschnittlichen Reichweite um +775 %, inklusive reichweitenstärkstes Video des Accounts..

>> Leadgenerierung auf Autopilot
Implementierung eines strategischen Lead-Magnet-Funnels mit über 400 neuen Kontakten pro Monat.

>> Effizienzsteigerung im Influencer Marketing
Reduktion der durchschnittlichen Kosten pro Creator-Content um über 50 % durch klare Prozesse, Briefings und langfristige Partnerschaften.

>> Hochproduktive Shootingtage
Strukturierte Planung & Umsetzung mit durchschnittlich 20+ Social Video Assets pro Drehtag, zugeschnitten auf Performance-Kanäle (Reels, TikTok, Ads)

  • English

    Native or bilingual

  • German

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • socique studio
    Gründerin | Social Media & Content Expertin
    November 2024 - Today (1 year and 9 months)
    At socique studio, we don't offer social media services!

    We build real brand strength.

    Because content alone doesn't grow a brand.

    Clarity does.
    Consistency does.
    Strong strategy and smart storytelling do.


    We treat your online presence like a training plan: Structured, goal-oriented, and designed to get stronger with every rep.

    What that looks like:
    → Strategic content planning aligned with real business goals (not just trends)
    → Content creation across photo, video & copy tailored to your brand
    → Account management & community building that feels authentic (and fun)
    → Brand & creator partnerships that expand your reach
    → Analysis & optimisation because strong brands track, tweak, and evolve


    Social Media Content-Strategie Content-Marketing Leadgenerierung Branding
  • Freiberuflich
    Social Media Marketing
    December 2023 - Today (2 years and 8 months)
    Cologne, Germany
    As a Social Media Specialist, I specialise in building brands and expanding their communities on their socials!



    I work with

    1) personal brands, primarily with coaches and experts in holistic (women's) health.
    I support them through strategic content planning, content creation, account management, and social media support for launches. Additionally, I help optimize workflows with AI to improve efficiency.


    2) product-based businesses, including food and fashion brands, helping them define their brand identity and translating it into impactful social content.
    This includes directing and executing shoots, as well as developing partnerships with creators, key opinion leaders, and influencers.

    With a data-driven approach, I continuously analyze KPIs, extract key learnings, and refine strategies to ensure growth and engagement.

    My passion lies in bringing brands to life, crafting authentic narratives, and turning strategy into tangible results.
    Social Media Influencer Marketing Content Creator Content-Marketing Marketing Strategy
  • THE WANTS SHOES
    Brand Manager & Team Lead E-Com
    March 2023 - August 2023 (5 months)
    Implementation of monthly KPI targets and tracking (for online shop, influencer and performance marketing data) Development of brand identity based on the brand essence and adjustment of touchpoints including vision and mission statements and values Strategy and realization of influencer marketing campaigns Event organization Team structure

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Education

  • Betriebswirtschaft
    Hochschule Augsburg
    2020
    Betriebswirtschaft
  • Auslandssemester, Marketing Spezialisierung
    숭실대학교
    2018
    Auslandssemester, Marketing Spezialisierung

Skill set

Categories