About Lars
WE BUILD WHAT LASTS.
Most companies talk about innovation. We build ventures — from zero to market, with real IP, real prototypes, and real traction.
Granny&Smith is a venture builder with 20 years in operation, 50+ startups built from scratch, and 700+ innovation projects delivered for companies like Siemens, BMW, Porsche, Airbus, Volkswagen, Daimler, Allianz, Alibaba, and Deutsche Telekom.
We are engineers. We file patents, build prototypes, set up supply chains, and navigate regulatory approvals. We don't ship slide decks.
HOW WE WORK WITH CORPORATES
We partner with corporates who want to build something that actually matters — not another internal innovation theater. What that looks like in practice:
We co-develop new ventures with you. You bring strategic intent and market access. We bring the system, the team, and 20 years of knowing what fails before it costs you a fortune.
Every idea runs through real market validation. Only ventures with proven traction get incorporated. The rest die early and cheap — by design.
THE TRACK RECORD
9 active ventures in the portfolio. 21+ ideas tested per year. 2–3 get incorporated annually, based on real market proof — not gut feeling or internal politics.
Client roster includes seven of the nine most innovative German companies. Distribution from day one: 1B+ impressions, 300K+ network, 2M+ podcast plays, bestselling book.
WHO THIS IS FOR
Corporates that want strategic co-creation at the frontier — hardware, regulated markets, real IP. Not outsourced consulting. Not another agency.
If you're looking for the cheapest option, we're not it. If you're looking for the highest-probability path to a venture that scales, let's talk.
German
Native or bilingual
English
Native or bilingual
French
Basic
Can work on-site
Oldenburg (up to 50km), München (up to 100km), Hamburg (up to 100km), Bremen (up to 100km), Berlin (up to 50km)
Experience
- Granny&Smith Venture BuilderCEOSeptember 2006 - Today (19 years and 10 months)Oldenburg und Umgebung, DeutschlandWe are here to help you develop, test, and grow new business ideas in a few weeks instead of months. We specialize in innovation development, constantly keeping up with the latest trends, methods, and ways of working. We have been developing innovation for our customers for more than 15 years now.Our INNOWEEK® method is the result of more than 15 years of continuous development and project experience with well-known DAX groups and Fortune 500 companies and helps you to develop, test, and grow new business ideas in a few weeks instead of months.
- Jacobs University BremenLecturer / GastdozentJanuary 2018 - Today (8 years and 6 months)Vorträge, Workshops & Innoweeks mit Corporate-Kunden wie Airbus, Alibaba, Siemens uvm zum Thema Innovationsentwicklung.
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Education
- Dipl.-Ing.Uni Bremen2000