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Lana Lutz

Branding & Design Expert

Can work in or around Berlin, Hamburg

  • 52.517
  • 13.3888
  • Suggested rate 800 € / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 1 hour
Propose a project The project will begin once you accept Lana's quote.

This freelancer is available part-time (4 days per week) but hasn't confirmed their availability in over 7 days.

Part-time, 4 days per week

Propose a project The project will begin once you accept Lana's quote.

Location and workplace preferences

Berlin, Deutschland
Can work onsite in your office in
  • around Berlin and 50km
  • Around Hamburg and 50km


Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • German

    Native or bilingual

  • English


  • Japanese


  • French



Skills (47)

Lana in a few words

Creative brand specialist and strategic designer. Analytical thinking and empathic leadership skills. I develop sustainable and economic solutions for you.

As an initial product designer, I love to design aesthetically valuable and user-friendly products. Building on this, I expanded my knowledge during my master's degree and my work as a freelancer in brand management. I appreciate extraordinary experiences with products, brands, and services myself. Thus I want to use my skills to offer customers the best possible user experience from idea to usage.

My experiences so far: three-dimensional design, logo & packaging design, art direction, web design & implementation in various CMSs, monitoring of SEO and SEA, creating brands and brand strategies, conception of on- and offline marketing campaigns, performance marketing, conception of videos, organisation of trade fairs and events, project management, team coaching and product development.

With my extensive knowledge and my ability to quickly familiarize myself with unknown topics, I can work independently on tasks as well as professionally lead and coach team members.

"I am burning to find solutions and make the best possible out of the given. My passion is beauty. My heart is beating to co-create a better world."

What I love: cooking, surfing, snowboarding, music, dancing, art, minimalism
What interests me: natural sciences, psychology, sustainability, philosophy, other cultures
What I appreciate: honesty, profound conversations, reflection

Check out my website:


Lana Kono UG Design & Product Development

Consulting & Audits

Consultant Brand Strategy & Design

Berlin, Deutschland

January 2020 - Today (2 years and 11 months)

I am supporting companies to be more efficient and thus successful in product development, communication design and marketing. Therefore we are defining the core brand values, creating awesome products and setting up the structure to spread the word about it to as many people as possible. With my experience in design, marketing and entrepreneurship I know the challenges and will find a solution.

PlantaCorp GmbH

Creative Team Lead

Hamburg und Umgebung, Deutschland

June 2018 - January 2020 (1 year and 7 months)

building a team including designers, marketers, web designer; coordination of external service providers, concept for full redesign of the brand, concept and realization of a new product line to target new markets, brand identity and strategy for 2 brands (B2B and B2C), product development, marketing strategy, implementing company culture internal, organizing events, responsible for all online distribution channels (Shop, Amazon, eBay, Alibaba)

PlantaCorp GmbH

Art Direction & Marketing in Teilzeit

Hamburg und Umgebung, Deutschland

August 2017 - January 2020 (2 years and 5 months)

print, web, fair organization including creating and building furniture

several companies

Freelancer  - As a freelancer

January 2008 - June 2018 (10 years and 5 months)

Product Design, Brand Strategy, Communication Design (Print, CI, UI, Web), Design Management


co-founder  - As a freelancer

January 2016 - June 2016 (5 months)

self employed

Fair- and Congresshostess  - As a freelancer

February 2003 - October 2014 (11 years and 8 months)

promotion, sales, team lead

Klüber Lubrication

Graphic Design Freelancer  - As a freelancer


April 2012 - June 2014 (2 years and 2 months)

creating digital banners, layouting brochures, illustrating

Giacomo International Food GmbH

Graphic Design & Designmanagement Freelancer  - As a freelancer

January 2012 - January 2014 (2 years)

put product ideas into finished products, benchmarking, packaging, print, web, managing other creatives

NTS New Technology Systems GmbH

Product Design Freelancer  - As a freelancer

March 2013 - November 2013 (8 months)

research, survey analysis, conceptualizing, creating drafts for a concept store, 3d modeling, technical drawings

quadesign partner ag

Product Design Intern

September 2010 - January 2011 (4 months)

market research, conceptualization, sketching drafts, 3D modeling, model making, graphic design - United e Commerce

Photoshop retoucher

Hannover und Umgebung, Deutschland

March 2009 - November 2009 (8 months)

photoshop retouching, product descriptions

Colani Design Germany GmbH

Model Making Intern

Karlsruhe, Deutschland

July 2007 - August 2007 (1 month)

fiberglass resin modeling, grinding, filling, disassembly of car interior, painting