Description

Große Leidenschaft für Online-Marketing und Querdenken. Immer auf der Suche nach der nächsten Innovation, um Performance-Marketing-Kanäle voranzutreiben.

Senior Marketing Executive mit über 17 Jahren Erfahrung im weltweiten und lokalen Einzelhandel, kombiniert mit solidem betriebswirtschaftlichen Hintergrund. Umfangreiche Kenntnisse im Management strategischer sowie operativer Rollen, die Umsatz und Gewinn steigern.

+ Online-Marketing-Planung #datengesteuert

+ Online-Marketing-Kampagnen #marketinggesteuert

+ Online-Marketing-Technologie #technologiegesteuert

+ Performance-Marketing-Experte mit praktischer Erfahrung #Profi-Level

+ Innovationsmanagement #Kanban-Stil

+ Inhaber von div. Google-Zertifikaten #DIY

+ Immer Blogs lesen, Podcasts hören, Konferenzen besuchen, um Neues zu lernen und auszuprobieren #lebenslanger Lerner

Languages

German
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

BAUR-Gruppe
Head of Onlinemarketing
E-COMMERCE
October 2018 - Today (7 years and 8 months)
Weismain, BY, Germany
Head of the "Online Marketing" department with 3 team leads and 27 people. Working with the channels SEO, SEA, Display, Retargeting, Price Comparison, Shopping Ads, Affiliate, Paid and Organic Social plus various platforms and marketplaces. Permanent optimization of the online marketing performance
and the online marketing technology stack. Planning of the activities based on the given budgets and targets / planning premises.
Google Ads Online Marketing Steuerung Online Marketing Strategie SEA Performance Marketing
nn
Head of Onlinemarketing
October 2018 - Today (7 years and 8 months)
Coburg, Germany
Head of 25 people within "Online Marketing" department with the channels SEO, SEA, Display, Retargeting, PPS, PLA, Affiliate and various platforms and marketplaces. Permanent optimization of the online marketing performance and the online marketing technology stack. Planning of the activities based on the given budgets and targets / planning premises.
an Amazon
Head of Online Marketing Technology & SEO
November 2015 - February 2018 (2 years and 3 months)
Burgkunstadt, BY, Germany
Implementing new Online Marketing Tools for the BAUR Group. Executing the SEO Programm for the BAUR Group with 10 companies and some companies of the Otto Group.