KJAbout Kira Johanna
Hello there!
I'm a commercially driven leader with over a decade of experience in B2B sales leadership, demand generation, and digital sales transformation. Proven track record in building and scaling cross-functional teams, aligning sales and marketing efforts, and driving sustainable pipeline growth across diverse markets with the extensive use of AI.
I have extensive experience in freelance GTM, leadership and sales projects for customers like TeamViewer, HRS, Sherpany, Facelift, Intershop i.e. with a proven record of increased success rates in sales and leadership.
Currently serving as VP Growth at a Bertelsmann-affiliated company, I lead GTM strategy, inside sales, and campaign operations. My focus is on designing scalable sales structures, integrating digital tools (e.g., Salesforce, HubSpot), and optimizing conversions across the funnel. My leadership approach is people-first, performance-oriented, and rooted in operational clarity.
My Academic background includes a Master’s in Organizational & Business Psychology with a focus on Agile Leadership and Change Management, complementing a foundation in Media & Communication Studies.
Beyond business, I advocate for mental health awareness at work, including co-hosting a podcast on leadership and critical transitions.
German
Native or bilingual
English
Native or bilingual
French
Conversational
Spanish
Basic
Can work on-site
München (up to 15km)
Experience
- TERRITORY Smart Agency GmbH (Part of Bertelsmann Marketing Services)Vice President GrowthDecember 2024 - Today (1 year and 6 months)Munich, BY, Germany• Building a team with four people from scratch and leading the development and execution of integrated growth strategies for the Smart Agency AI - website builder across performance marketing, sales, and business development to drive commercial outcomes in a competitive SME and Small Businesses market (primarily DACH Region) with full P&L responsibility• Building scalable sales structures and customer journey processes in Hubspot, paired with setting up a direct sales and a partnerships stream to position Smart Agency within the SME environment• Driving cross-functional collaboration to align GTM execution with product development and Business Analytics, enabling measurable revenue growth and improved market positioning through continuous Data Analytics
- All for One Group SEDirector Demand ManagementOctober 2023 - November 2024 (1 year and 1 month)Düsseldorf, Germany• Led a 30-person team (disciplinary) across Sales Development and Demand Management in Germany and Austria, consisting of Second-Line Managers and Individual Contributors, with direct report to the CRO with full P&L responsibility• Implemented cross-entity demand generation strategies with a focus on performance analysis in Power BI, leading to an improved pipeline performance and improved loss rates within the Sales departments (influencing deal volumes > 40 M€)• Introduced data-driven approaches and new GTM strategies for improved market penetration, especially in the mid-to-large enterprise SAP Customer Sector, with an Industry focus on Automotive and Manufacturing
- All for One Group SEDirector Inside Sales & Sales DevelopmentDIGITAL AND ITMarch 2022 - October 2023 (1 year and 7 months)Düsseldorf, Germany• Managed a 40-person team (31 disciplinary), optimizing mid-to-large enterprise sales cycles and operating on a cross-company level to ensure the Quality of Sales Opportunities and an improvement of closing rates up to 23 %
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Education
- Master of Science (M.Sc.)FOM University of Applied Sciences2019Master of Science (M.Sc.)
- Bachelor of Arts (B.A.)Ludwig-Maximilians-Universität2012Bachelor of Arts (B.A.)