About Katharina
Senior Brand & Project Consultant | Corporate Identity | Marketing Strategy | Change Management
I bring a unique blend of creative vision, operational precision, and strategic insight to every project. Whether you're launching a new brand, optimizing communication workflows, or managing complex stakeholder ecosystems—I’m here to make it happen. Let’s build something exceptional together.
I’m a seasoned project and account manager with 15+ years of experience driving impactful brand, marketing, and communication strategies for global corporations and agencies. My expertise spans corporate identity, digital transformation, brand governance, and cross-functional project leadership. I thrive in dynamic environments where strategic thinking, creative execution, and stakeholder alignment are key to success.
My Strengths:
- Strategic brand development & corporate identity leadership
- End-to-end project and program management (Agile, SCRUM)
- Cross-functional team leadership and stakeholder engagement
- Change management and brand implementation across global markets
- Fluent in English and German, with working proficiency in French
- Tools: Atlassian Suite (JIRA, Confluence), Adobe CC, MS Office, Google Suite, most common project management tools (Asana, Wrike etc.)
German
Native or bilingual
English
Native or bilingual
French
Basic
Remote only
Primarily works remotely
Experience
- Württembergische Versicherung AGConsultant Brand Strategy & Brand ManagementBANKING AND INSURANCEJune 2025 - Today (1 year and 1 month)München, GermanyBeratungsleistungen im Rahmen eines geplanten CD Refresh:
- Strategische Beratung (Grundlagen Definition Brand Identity Model)
- Begleitende Beratung & Durchführung Agenturausschreibung
- Definition/Entwicklung Anforderungsanalyse CD/Touchpoints
- Ableitung für Implementierung, weiterführende Beratungsleistungen Brand Management
- Freelance Consultant (Rebranding, client anonymus)Senior Client Consultant – Corporate Identity & DesignRETAIL (SMALL BUSINESS)September 2024 - July 2025 (11 months)München, Germany• Interim Manager Team Corporate Identity & Design (Focus: Rebranding project)• Strategic consultant (brand, communication) to team leads Brand, Marketing (intern & countries)• Workstream consultant for 4 brand areas (Help Desk, Brand Portal, Brand elements: Iconography, Brand Trainings): strategic- and concept development, implementation and brand guidance
- Brainlab AG,Senior Project Manager Marketing, Teamlead Marketing PMOTECHJune 2023 - August 2024 (1 year and 2 months)Munich, Germany• Marketing PMO team lead: central management development and implementation of all internal product, brand, and corporate projects (15 product lines, 7 expert teams, 7 team members PMO team)• Strategic consultant (brand, communication) to VP Marketing• Project lead for Brainlab Multibrand Rebranding for 5 subsidiaries: strategic develop ment, implementation and brand guardianship• Process owner: development and advancement of all PMO related processes; cross functional alignment with Product Management and all expert teamsAccomplishments:• Successful and acclaimed relaunch of Multibrand rebranding for Brainlab subsidiaries (Snke OS, Mint Medical, Langer Medical, Level Ex, Medphoton), ongoing brand guardianship• Ongoing management of approx. 50+ projects per financial year, incl. strategic develop ment, communication framework, alignment of relevant KPIs (sales, product) etc.
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Education
- Bachelor of ArtSaint Xavier University2003Bachelor of Art
- Abitur (German secondary school diploma)Luitpold Gymnasium1999Abitur (German secondary school diploma)