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Katharina EberhardtKE

Katharina Eberhardt

online marketing, branding, Content Strategy

€350/day
Berlin, DE
3-7 years

Average response time: 1 hour

About Katharina

Hi there,

I am a native German-speaking marketing professional and founder of a curated marketplace for active & fitness travel experiences. With my 6+ years of experience spanning brand strategy, marketing campaign management, and project management, I am confident in developing and driving marketing initiatives and managing digital projects. I am passionate about ideating and executing end-to-end marketing plans, especially for travel, fitness, wellness, health and lifestyle products.

I would like to offer assistance in the following areas:

- Support the expansion of your service/ product to Germany: Development of a brand marketing strategy & brand positioning, discovering the right channels, sourcing relevant partnerships, localizing global campaigns, development of a German tone of voice, English to German translation fine-tuning & proofreading
- Conversion copywriting including website copy, landing pages, social media and email marketing campaigns in German
- Assistance with the execution of marketing campaigns across multiple channels such as content, SEO, social media, email, events, partnerships, digital & print advertisement
- Social media campaign management: From concept to implementation and evaluation of Instagram, Facebook & Pinterest content
- Project & content management: building content processes, setting up PM tools, managing other freelancers, developing project timelines, proofing all types of online content etc.

Looking forward to hearing from you!
  • German

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Berlin (up to 50km)

Experience

  • Active on the Move
    Founder, CEO & Editor
    TRAVEL AND TOURISM
    October 2019 - Today (6 years and 9 months)
    - Created a curated marketplace for active & fitness travel experiences - from strategic and financial planning to design, marketing, SEO, business development, and everything in between to connect customers with experiences they love
    - Hired and managed a team of ambassadors which helped create content and expand the brand
  • G Adventures
    Trade and Consumer Marketing Executive Europe
    TRAVEL AND TOURISM
    September 2016 - September 2018 (2 years)
    Berlin, Germany
    - Development and execution of marketing plans for Europe and especially German-speaking markets, campaign management from concept to brief, implementation & measurement
    - Driving audience growth through content, events, partnerships, PR, email, social media, print media & digital advertising, in collaboration with internal and external stakeholders
  • MenschDanke GmbH
    Project Manager/ Senior Marketing Manager
    PUBLISHING
    September 2014 - February 2016 (1 year and 6 months)
    Berlin, Germany
    - Building a new internal digital travel brand - product, design, marketing
    - Social media marketing team lead - managing social media accounts with a follower base >500k, increased website traffic by 30%
    - Online marketing campaign management - social media, email, display marketing, SEO

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Education

  • Bachelor of Arts in Public Relations
    Fachhochschule Hannover
    2008

Skill set (27)

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