About Katharina
German
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- Active on the MoveFounder, CEO & EditorTRAVEL AND TOURISMOctober 2019 - Today (6 years and 9 months)- Created a curated marketplace for active & fitness travel experiences - from strategic and financial planning to design, marketing, SEO, business development, and everything in between to connect customers with experiences they love- Hired and managed a team of ambassadors which helped create content and expand the brand
- G AdventuresTrade and Consumer Marketing Executive EuropeTRAVEL AND TOURISMSeptember 2016 - September 2018 (2 years)Berlin, Germany- Development and execution of marketing plans for Europe and especially German-speaking markets, campaign management from concept to brief, implementation & measurement- Driving audience growth through content, events, partnerships, PR, email, social media, print media & digital advertising, in collaboration with internal and external stakeholders
- MenschDanke GmbHProject Manager/ Senior Marketing ManagerPUBLISHINGSeptember 2014 - February 2016 (1 year and 6 months)Berlin, Germany- Building a new internal digital travel brand - product, design, marketing- Social media marketing team lead - managing social media accounts with a follower base >500k, increased website traffic by 30%- Online marketing campaign management - social media, email, display marketing, SEO
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Education
- Bachelor of Arts in Public RelationsFachhochschule Hannover2008