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Katharina AlfKA

Katharina Alf

Product manager, Facilitator

€550/day
Berlin, DE
3-7 years

Average response time: 1 hour

About Katharina

Hey! I'm Katharina and a product manager & facilitator. If you're looking for someone who brings a human-centred approach, creativity, and curiosity to your project, then you're in the right place.

In the past 5 years I've helped to build products in a startup, scale-up, not-for-profit, with friends, and for large corporations. I've worked in the travel, AI, insurtech, e-commerce, and sustainbility spaces.

Some things I've done:
-implemented a framework for receiving and evaluating user feedback continuously.
-owned the integration of a new partner bringing 30k additional products to an e-commerce platform and boosting sales (worked with design, engineers, QA, and various business stakeholders throughout)
-faciliated ideation workshops, as well as hundreds of Scrum and Kanban cermonies including dailies, retrospectives, sprint plannings and refinements.
-taught UX & design thinking to colleagues via a game, as well as to school kids via interactive workshops
-shared my product manager & career learnings via videos on Youtube and generated over 27 thousand views

-also worked with tools like: Jira, Miro, Notion, Confluence, Asana, Slack, just to name a few

I tend to thrive in dynamic and agile environments with diverse teams. It makes me happy to bring people together, help them work more efficiently with each other, and enjoy their work more.
What drives me is working with organizations that solve real, human problems. For me these tend to fall into the sustainability, health, education and fem tech spaces. And of course there are many other incredible impact-driven organisations!

If this resonates let's connect, and I'd love to know more about you and your project.
  • German

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Berlin (up to 50km)

Experience

  • muffintech
    Senior Product Manager (AI)
    BANKING AND INSURANCE
    March 2024 - December 2024 (9 months)
    Berlin, Germany
    - main person of contact for our B2B clients in the insurance sector, identifying key business challenges, and guiding them on potential of AI for their company
    - defining AI solutions for our customers with the tech team and project managing the implementation
  • heycar
    Product Manager E-Commerce
    E-COMMERCE
    May 2022 - Today (4 years and 1 month)
    Berlin, Germany

    -Conceptualisation and implementation (together with engineering, business and design) of a large integration with an external partner to bring 30.0000 additional cars to the platform and boost e-commerce sales
    -Advocated for a stronger focus on customer research, and conducting extensive research via user testing, customer interviews and collaboration with customer support agents
    -Product manager to a team of up to 10 engineers (BE, FE, QA) working closely with the Engineering Manager and Designer while facilitating all Scrum and Kanban ceremonies and ensuring fun & efficient team work.
    -Building and maintaining close communication with key business stakeholders such as commerce business teams, and external partners
    -Close operational support for one of the largest e-commerce campaigns which the company has run, including bug support and communication with customer support agents to solve pressing customer issues.
    -Development and implementation of a quarterly comprehensive product roadmap for the online sale of used cars, which aligned with business OKRs.
    -Continuous delivery of features to address customer needs and make conversion improvements, including feature definition, prioritisation, and coordination with cross-functional teams
  • GoVolunteer
    Product Owner
    August 2021 - May 2022 (9 months)

    -worked as product owner in a remote team of five (tech lead, BE & FE engineers, designer, product strategist) to build an prioritise features for a CMS system and the volunteering platforms GoNature & GoVolunteer
    -enabling volunteers to find suitable projects easier by developing an advanced filter and search page, and interesting project detail pages
    -wrote comprehensive Jira tickets and groomed the backlog to deliver features on time
    -worked with stakeholders (CEO, partnerships & communications teams) to keep them aligned and gather feedback

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Education

  • Bachelor of Arts
    CODE University of Applied Sciences
    2021
    Bachelor of Arts - BA, Product Management

Skill set

Categories