About Kat
My name is Kat, and I am a freelance Branding and Digital Strategy Consultant. Proudly based in Berlin, but working with clients from around the world. I currently work with small and medium sized businesses as well as partnering with agencies and freelancers. As an excellent communicator and I am an adept at building relationships with clients and colleagues alike.
I believe, there is always a solution and let’s find it together!
German
Native or bilingual
English
Native or bilingual
Russian
Native or bilingual
Ukrainian
Native or bilingual
Can work on-site
Berlin (up to 50km)
Experience
- Better Call KatCreative Brand Manager / Art Director / Social Media ExpertJanuary 2020 - Today (6 years and 5 months)Berlin, Germany- Monitored and analyzed social media platforms and online marketing campaign results.- Created actionable strategic plans to grow and maintain followers through Twitter, Facebook and Instagram to align with business goals.- Increased customer engagement through social media.- Consulted employees company-wide on content creation best practices.- Managed and couched team to generate original content and moderate online community members.- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- ConvergysFacebook Social Media Marketing ExpertJanuary 2019 - January 2020 (1 year)Berlin, Germany- Maintained energy and enthusiasm in fast-paced environment.- Actively listened to customers' requests, confirming full understanding before addressing concerns.- Developed and implemented performance improvement strategies and plans to promote continuous improvement.- Passed successfully all inside trainings and got Facebook Blueprint certificates- Achieved best KPIs and was promoted to expert in 4 month- Used critical thinking to break down problems, evaluate solutions and make decisions.- Improved workflows to reduce manual work and speed up response time
- FreelanceArt Director / Social Media Marketing SpecialistSeptember 2014 - January 2019 (4 years and 4 months)Germany- Managed the development and production of the internal website. Created user interface design styles for the member portal- Created for my clients web sites and SEO/ marketing strategies.- Studied Performance marketing and developed my approach including KPI and Conversion Rate optimzation, A/B Testing, using different channels and ways of promoting online- Created a variety of advertising materials, including an adaptation of layouts for different formats and communication channels- By finding areas of improvement and strategic recommendations for marketing plans, looking for new trends, topics, and areas of interest to be included in marketing content I improved brand performance twice in half a year and reduced advertisement costs.- Improved my Excel knowledge- Ordered, tracked, and reviewed inventory levels of all marketing and promotional materials- * Gathered and analyzed data insights to help shape brand guidelines, and branding principles and master brand strategies.
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Education
- Master of EconomicsUkrainian National Dragomanov University2005Master of Economics, Diploma: Analysis of development of economical systems
- Master of Computer Science, Specialised in Neumann Game theory , web designNPU Dragomanova, Institute of Informatics2005Master of Computer Science, Specialised in Neumann Game theory , web design