Description

Executive Producer with a Founder’s perspective.

With 12+ years in international advertising production and a background as a current business owner, I bridge the gap between creative vision and business reality.

I understand P&L, operational risks, and the true cost of inefficiency.

I specialize in bringing structure early so teams can move fast without quality or margin drifting. Whether it's managing a multi-country production or launching a physical business from scratch, my focus is always on cost control, risk mitigation, and clear stakeholder alignment.

Core Expertise:

High-Stakes Production: Delivering complex global projects on time and on budget.

Business Strategy: Owner-level accountability and risk management.

My work has been recognized by Cannes Lions, D&AD, and the UK Music Awards. I’m here to bridge the gap between creative vision and operational reality

Case studies: katyanefeld.com

Languages

English
Native or bilingual
Russian
Native or bilingual
Ukrainian
Fluent

Workplace preferences

Can work on-site

Berlin (up to 50km)

coffee shop Onset
Owner
HOSPITALITY
June 2024 - Today (2 years)
Sri Lanka
Spearheaded the entire project lifecycle from market research and business plan development to opening and
ongoing management.
Managed project budget, secured investment, and oversaw design and construction phases.
Led the recruitment, hiring, and training of employees, establishing efficient operational processes.
Coordinated with suppliers and managed menu development to ensure quality and customer satisfaction.
Implemented remote management strategies to maintain operational control and profitability.
Freelancing
Senior / Executive Producer (Freelance)
FILM AND AV
March 2022 - Today (4 years and 3 months)
Europe
Led and managed multiple video, photo and AI campaigns from bidding through post-production, ensuring high standards of quality, on-time delivery, and within budget parameters. Directed cross-functional teams, including creative, technical, and logistical personnel, to achieve project goals. Developed and managed project budgets, tracked expenses, and provided regular progress reports to stakeholders. Bring structure early so teams move fast without quality or margin drifting.
ai production Risk Management Project Delivery Leadership
Rafesthetic.tv
Co-Founder
January 2018 - January 2024 (6 years)
Kyiv, Ukraine, 02000
Co-managed the creative and operational aspects of a production company, overseeing project planning, resource allocation, and workflow management. Developed and implemented project strategies to meet client needs and achieve business objectives. Managed client relationships, ensuring clear communication and successful project outcomes. Oversaw the development of impactful storytelling and visually appealing content.