Description

I help smaller brands turn their real community and energy into content that actually connects.

My focus is finding what's genuinely good about a brand, the story, the people, the energy that already exists, and translating that into a strategy and content that pulls an audience in. Not manufactured hype, the real thing, just made visible.

I bring 5+ years in social media strategy, influencer marketing, and content production across TikTok, Instagram, Pinterest, and LinkedIn, backed by a BSc in Mathematics from the University of Leeds, so the creative decisions are always grounded in what the data says is actually working.

What I can help with:

→ Brand and content strategy built around your actual community, not a generic playbook

→ Influencer and creator partnerships that feel native, not paid

→ Short-form video, photography, and interview-style content that brings real people and real energy to your brand

→ Performance tracking and reporting, so you know what's working and why

I work best with smaller, founder-led teams where I can get close to what the brand is actually about.

Currently taking on new freelance projects in strategy, content, and creator management.

Languages

English
Native or bilingual
German
Conversational

Workplace preferences

Can work on-site

Berlin (up to 50km)

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FREELANCE SOCIAL MEDIA & INFLUENCER MARKETING MANAGER
October 2023 - Today (2 years and 9 months)
Berlin, Germany
Full-service social strategy: editorial planning, content production, community management, and performance reporting across Instagram, TikTok, LinkedIn, Pinterest, and YouTube.
Analytics: routine reporting via Meta Business Suite, Google Analytics, and native platform tools; translate KPIs into clear strategic decisions rather than reports for their own sake.
Growth: doubled Hi! Studios' Instagram following within 12 months through structured editorial planning. Grew JUNIQE's Instagram reach by 207% in 4 months via short-form video strategy.
Brand launches from the ground up: built Bruderkuss's Instagram identity including tone of voice, visual direction, and content strategy.
Short-form video (end-to-end): concept, shoot, and edit. The Walrus Interview for Tanzform achieved 3.6× average Reel engagement, the account's top organic post.
Social Media Content Social media TikTok Instagram Marketing
JUNIQE GMBH
SOCIAL MEDIA MANAGER
October 2022 - October 2023 (1 year)
Led multi-platform content strategy (Instagram, TikTok, Pinterest, Facebook, LinkedIn), combining editorial storytelling with trend-driven, platform-native content.
Produced and curated influencer-led campaigns, including:
- Pride Capsule Collection – co-created content with queer creators, delivering authentic campaign storytelling.
- Nike Jane Gifting Campaign – shot and edited lifestyle-led Reels and Stories clips onsite with influencers to maximise reach and engagement.
Grew Instagram engagement by 151% and added +13.7k followers (60% retention) through strategic, trend-aligned initiatives including giveaways.
Produced regular performance reports (Meta & Google Analytics), providing actionable insights to optimise content strategy.
JUNIQE GMBH
INFLUENCER MARKETING MANAGER
March 2021 - December 2021 (9 months)
Managed 700+ influencer collaborations across fashion, lifestyle, and wellness, developing creative briefs and campaign narratives that drove a 63% increase in UK influencer-led sales.
Tracked and analysed KPIs to optimise partnerships, maximise engagement, and ensure campaigns remained trend-led and culturally relevant.
Collaborated with social media and content teams to integrate influencer campaigns seamlessly with broader brand strategy.